Consumer Health in Thailand
Table of Content
CONSUMER HEALTH IN THAILAND
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Investment in Health and Medical Tourism Provide A Boost
Consumers Move Towards Self-medication
International Players Lead the Way
Chemists/pharmacies Leads, But Internet Retailing Gains Traction
Positive Momentum To Be Maintained for Consumer Health
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Opportunities for the Development of Analgesics
Introduction of New Products To Maintain Consumer Interest
Potential Revolution in the Distribution of Analgesics
Competitive Landscape
Thai Nakorn Patana Focuses on Its Core Brand and Product Line
Sanofi-aventis Thailand Invests in Csr
Golden Cup Retains Identity Through Packaging and Brand Extensions
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Climate and Pollution Foster Allergy Symptoms
Product Variety Set To Spur Sales
Systemic Paediatric Cough/cold Remedies Perform Well
Competitive Landscape
Mundipharma Steers With New Launches
Users of Inhalant Decongestants Remain Brand Loyal
Medicated Confectionery Brands Feature Strongly
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 Sales of Decongestants by Category: Value 2013-2018
Table 21 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Beauty and Personal Care Threatens Dermatologicals
the Demand for Certain Dermatologicals Is Likely To Be Hampered
Sports and Outdoor Activities To Contribute To Strong Growth
Competitive Landscape
Strong International Presence in Dermatologicals
Betadine: A Brand To Keep An Eye on
Local Brands Retain A Strong Foothold
Category Data
Table 26 Sales of Dermatologicals by Category: Value 2013-2018
Table 27 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 29 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 31 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Digestive Remedies Benefits From Consumer Lifestyles
Antacids Continues To Lead Growth
Solid Presence of Herbal/traditional Products
Competitive Landscape
New Packaging and Marketing Support for Flying Rabbit
Familiar Brands Lead Digestive Remedies
Further Penetration of Herbal/traditional Alternatives
Category Data
Table 33 Sales of Digestive Remedies by Category: Value 2013-2018
Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Potential Increase in Demand Due To Ageing Population
Digitalised Lifestyles and Technological Advances Boost Eye Care Sales
Standard Eye Care Sees Faster Growth Than Allergy Eye Care
Competitive Landscape
Local Players Lead Eye Care
Investment in Marketing Or New Products Remains Rare
Category Data
Table 39 Sales of Eye Care by Category: Value 2013-2018
Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 43 NBO Company Shares of Eye Care: % Value 2014-2018
Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Thailand Increases Prices of Cigarettes Through New Excise Tax
Expanding Distribution To Extend Reach
Cannibalisation Limits Category Expansion
Competitive Landscape
the Competitive Landscape Remains Consolidated
Progressive Anti-smoking Laws and Initiatives Discourage Investment
Category Indicators
Table 47 Number of Smokers by Gender 2013-2018
Category Data
Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 50 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Outdoor Lifestyles Set To Boost Sales of Wound Care
Performance Is Expected To Remain Positive Over the Forecast Period
Sticking Plasters/adhesive Bandages Dominates Sales
Competitive Landscape
3m Thailand Enjoys Demand Through Key Brands
Big and Small Brands Provide Product Sophistication
Private Label Gains Traction in Wound Care
Category Data
Table 55 Sales of Wound Care by Category: Value 2013-2018
Table 56 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Wound Care: % Value 2014-2018
Table 58 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 59 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Male Consumers Remain the Key Users of Sports Nutrition
Sports Protein Powder Dominates But Faces Competition
Internet Retailing Sees Growth Potential
Competitive Landscape
Ssup Total Wellness Employs Integrated Marketing Tactics
More Fragmented Landscape
Growing Penetration of Local Brands
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2013-2018
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Dietary Supplements Benefits From Healthy Lifestyle Trend
Demand Moves Towards More Specific Supplements
Possible Sales Cannibalisation
Competitive Landscape
Local Brands Penetrate the Category
Many Brands Drive Sales With Women-focused Products
Brand's Catches Up on Running Trend
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2013-2018
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 69 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 70 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 71 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Opportunities for Vitamins
Tonics Remain A Highly Popular Choice
New and Specific Areas Offer Development Potential
Competitive Landscape
Blackmores Employs Csr
Brand's Competes Via Ongoing Marketing and Advertising
360° Marketing Communication Via Social Media
Category Data
Table 75 Sales of Vitamins by Category: Value 2013-2018
Table 76 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 77 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 78 NBO Company Shares of Vitamins: % Value 2014-2018
Table 79 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 80 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Meal Replacement and Weight Loss Supplements Set To See Fast Growth
New Products and Innovation To Gain An Edge
the Elderly Remain the Key Users of Supplement Nutrition Drinks
Competitive Landscape
Amway (thailand) Digitalises
Players in Supplement Nutrition Drinks Broaden Their Distribution Coverage
Local Presence Is Most Visible in Weight Loss Supplements
Category Data
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Seek More Natural Ingredients
Growing Interest Creates Investment Opportunities
Herbal/traditional Players Consider Women's Health
Competitive Landscape
Ouayun Dispensary Adds Dynamism
Takabb Enjoys High Demand Among Tourists
Players Look To Expand Their Portfolios
Category Data
Table 88 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Paediatric Consumer Health Retains Growth Potential
Parents Seek Prevention Over Cure
Modern Parents Look To the Internet
Competitive Landscape
GlaxoSmithKline (thailand) Retains Its Leading Position
Tonics Players Engage Children
Category Data
Table 94 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Description
Thai consumers show stronger awareness of health and healthier lifestyles, engaging in preventive measures and self-medication. They have wide access to public/private hospitals and drugstores/pharmacies nationwide. As the health system improves, some consumers are able to use social welfare or insurance to visit hospitals or clinics. Meanwhile, obtaining consumer health products through drugstores or pharmacies is comparatively quick and easy, especially products for minor ailments or vitamins...
Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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