CONSUMER HEALTH IN THE PHILIPPINES

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Remains A Priority Despite the Unstable Economic Conditions

Healthier Lifestyles and Dynamic Millennials Offset Higher Inflation

the Leading Players Drive Growth Through An Increasing Presence in Retail Channels

Internet Retailing Increases As More Players Aim To Become More Visible

Stable But Stagnant Growth Expected for Consumer Health

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Sales of Spray Topical Analgesics/anaesthetic Increase Due To Convenience

Counterfeit Analgesics Is A Growing Issue in the Country

the Performance of Adult Naproxen Highlights the Importance of Product Positioning

Competitive Landscape

United Laboratories Dominates As It Appeals To the Daily Struggles of Filipinos

the Top Players in Paediatric Analgesics Appeal To Young Families

the Launch of Spray Format Topical Analgesics/anaesthetic

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasingly Active Lifestyles Slow Down the Growth of Sleep Aids

the Stigma Surrounding Sleep Aids Challenges the Growth of the Category

Internet Retailing Offers Consumers More Affordable and Convenient Options

Competitive Landscape

A Direct Selling Player Leads Sleep Aids, Thanks To Its Loyal Customers

Companies Are Expected To Launch Improved Formulations

the Need for Company Activities That Promote Awareness of Sleep Aids

Category Data

Table 18 Sales of Sleep Aids: Value 2013-2018

Table 19 Sales of Sleep Aids: % Value Growth 2013-2018

Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 22 Forecast Sales of Sleep Aids: Value 2018-2023

Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

the Power of Social Media Boosts Online Sales

Nasal Sprays Offers Opportunities for Growth

A Lack of Products for Children - A Missed Opportunity for Growth

Competitive Landscape

Local Players Dominate Through Wide Brand Portfolios and Effective Brand Presence

Social Media Is Utilised by the Top Players for Their Marketing Strategies

the Launch of Nasal Sprays

Category Data

Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 26 Sales of Decongestants by Category: Value 2013-2018

Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Paediatric Dermatologicals Is A Possible Growth Opportunity

Stigma for Some Dermatologicals, But Room for Growth

Higher Awareness of Eczema and Proactive Parents Boost the Growth of Antipruritics

Competitive Landscape

the Leading Brand in Dermatologicals Is Local Brand Novuhair From Nutramedica

Johnson & Johnson (philippines) Leads Dermatologicals

Opportunities for Companies in Haemorrhoid Treatments and Vaginal Antifungals

Category Data

Table 32 Sales of Dermatologicals by Category: Value 2013-2018

Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Companies Move Into More Niche Categories Due To Healthier Lifestyles

More Stable and High-income Jobs Increase the Risk of Digestive Concerns

Awareness of Irritable Bowel Syndrome (ibs) Needs To Be Raised

Competitive Landscape

Players' Ability To Increase Awareness Leverages Their Presence in the Market

Concentration in Digestive Remedies, With Little Share Movement

the Need for Awareness-raising

Category Data

Table 39 Sales of Digestive Remedies by Category: Value 2013-2018

Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Awareness of Eye Care Boosts Sales

A Focus on Raising Awareness

Lifestyle Changes Amongst Younger Consumers Lead To Rising Demand

Competitive Landscape

Eye Mo Continues To Lead As It Aggressively Connects With Younger Consumers

Other Companies May Also Use Promotions To Raise Awareness

Lifestyles Will Have To Be Considered by Players To Achieve Growth

Category Data

Table 45 Sales of Eye Care by Category: Value 2013-2018

Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 49 NBO Company Shares of Eye Care: % Value 2014-2018

Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

New Brand Ezeequit Boosts Growth and Activity in Nrt Smoking Cessation Aids

Lax Regulations Offer Opportunities for More Products

the Government Strengthens Its Advocacy Against Smoking

Competitive Landscape

Srs Pharmaceuticals Phils Dominates After the Launch of A New Brand in 2017

the Likelihood of More Players

the Need To Reach the Consumer Base

Category Indicators

Table 53 Number of Smokers by Gender 2013-2018

Category Data

Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 56 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 57 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Outdoor Lifestyles Continue To Become More Popular Amongst Millennials

Wider Distribution Is A Missed Opportunity for Players in 2018

the Unit Prices of Wound Care Products Greatly Impact Desirability

Competitive Landscape

the Leader Takes Advantage of Distribution Channels and More Affordable Varieties

the Need for Companies To Increase Distribution Channels

the Need for Players To Offer Low-priced Products

Category Data

Table 60 Sales of Wound Care by Category: Value 2013-2018

Table 61 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 62 NBO Company Shares of Wound Care: % Value 2014-2018

Table 63 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 64 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 65 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Sports Facilities Are Being Developed Across the Country

More Opportunities for Sports Nutrition

Sports Non-protein Is Expected To Surpass Sports Protein

Competitive Landscape

Consumer Health Giant United Laboratories Drives Growth in Sports Nutrition

the Use of Various Distribution Channels Also Boosts the Performance of Unilab

More Sophisticated Products

Category Data

Table 66 Sales of Sports Nutrition by Category: Value 2013-2018

Table 67 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 68 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 69 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 70 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 71 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Inflation Challenges Dietary Supplements

More Brands Offer Probiotic Supplements, Driving Growth

Beauty As A Product Positioning Leads Growth in Dietary Supplements

Competitive Landscape

Direct Selling Players Continue To Lead Dietary Supplements

the Success of Some Small Local Players

the Inclusion of Beauty As An Additional Benefit in Dietary Supplements

Category Data

Table 72 Sales of Dietary Supplements by Category: Value 2013-2018

Table 73 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 74 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 75 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 76 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 77 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 78 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 79 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Products That Are Positioned for Overall Health Perform Well in 2018

Vitamin B Sees the Fastest Growth Due To Increasingly Sedentary Lifestyles

Increasing Consumer Awareness Creates Opportunities for Pregnancy Vitamins

Competitive Landscape

Promotion, A Wide Portfolio and Extensive Distribution Maintain the Leader's Position

Companies Will Continue To Concentrate on Multivitamins

Private Label Vitamins Are Purchased for Their Affordability and Large Quantities

Category Data

Table 80 Sales of Vitamins by Category: Value 2013-2018

Table 81 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 82 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 83 NBO Company Shares of Vitamins: % Value 2014-2018

Table 84 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 85 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Awareness Through Social Media Boosts Healthier Lifestyles

Different Diets Appeal To Filipino Consumers

Forecast Period Trends

Competitive Landscape

Supplement Nutrition Drinks Sees Strong Growth

Fragmentation in Weight Management and Wellbeing

Companies Will Move With the Trend Towards Different Diets Rather Than Fighting It

Category Data

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Back To Basics Pushes Consumers To Seek A More Natural Approach To Healthy Living

Use of the Latest Technology To Boost Sales

Consumers Research the Efficacy of Ingredients

Competitive Landscape

Local Players Continue To Lead Herbal/traditional Products in 2018

Universal Robina Corp Holds A Strong Lead

the Success of Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies

Category Data

Table 93 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 94 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 95 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 96 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 97 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 98 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Paediatric Consumer Health Is A Major Priority for Younger Parents

the Demand for Higher-quality Products

Tight Competition Creates Opportunities for Growth in Niche Categories

Competitive Landscape

United Laboratories (unilab) Maintains Its Strong Lead

Price Competition Is Unlikely Due To Inflation

Category Data

Table 99 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 100 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 101 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 102 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 103 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 104 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 105 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Consumer health maintained stable growth in 2018, despite the growing worries about the country’s economic and political conditions. This reflects the value that consumers put on consumer health products both for prevention and treatment, despite the increasing inflation rate affecting basic commodities. There continue to be huge opportunities for growth for preventive consumer health, as more and more consumers are becoming more self-educated and informed, and are inclining towards healthier li...

Euromonitor International's Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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