CONSUMER HEALTH IN RUSSIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Delivers Modest Growth

Consumers Become Practical and Rational Consumer Health Purchasers

Intense Competition in A Fragmented Competitive Landscape

Consolidation of Pharmacy Retail Chains

Sluggish Performance Expected in Russian Consumer Health

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Adult Combination Products - Analgesics Performs Best

the Naturalness Trend Is More Evident in Topical Analgesics/anaesthetic

Development of OTC Adult Diclofenac Is Constrained by Poor Control Over Sales of Rx Drugs

Competitive Landscape

Otcpharm Oao Maintains Its Leading Position in Consolidated Analgesics in 2018

Support for the New Launch of Voltaren Emulgel

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Various Life-changing Factors Can Lead To Higher Stress Levels

the Practice of Brewing Herbal Teas and Making Decoctions Has A Negative Impact on OTC Sleep Aids

Vitamins and Dietary Supplements Competes With Sleep Aids

Competitive Landscape

Domestic Manufacturers Dominate Sleep Aids in Russia

Private Label Remains Negligible

Category Data

Table 18 Sales of Sleep Aids: Value 2013-2018

Table 19 Sales of Sleep Aids: % Value Growth 2013-2018

Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 22 Forecast Sales of Sleep Aids: Value 2018-2023

Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Limited Consumer Purchasing Power Constrains Growth

Pharyngeal Preparations Is Eroded by A Large Number of Substitutes

Consumers Value Efficacy More in Cough, Cold and Allergy (hay Fever) Remedies

Competitive Landscape

Digitalisation Opens Up New Methods of Promotion

Advertising Message Adapted To Emphasise Effectiveness

New Positioning in Cough Remedies

Category Data

Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 26 Sales of Decongestants by Category: Value 2013-2018

Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Antiparasitics/lice (head and Body) Treatments Sees the Worst Performance

Promotion Increases Awareness of Antipruritics Driving Its Growth

Topical Germicidals/antiseptics Performs Best Thanks To Miramistin

Competitive Landscape

Stability With Two Clear Leading Players

Diversification of Bepanthen

New Market Strategy Likely To Drive Growth

Category Data

Table 32 Sales of Dermatologicals by Category: Value 2013-2018

Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Seasonality of Diarrhoeal Remedies

Antacids Achieves the Highest Retail Value Sales Within Digestive Remedies

the Desire for Convenience Contributes To the Emergence of New On-the-go Formats

Competitive Landscape

International Players Continue To Lead Digestive Remedies

New Product Development in Ibs Treatments Focuses on Fast-acting Formulas

Companies Adjust Their Advertising To the 2018 Fifa World Cup in Russia

Category Data

Table 39 Sales of Digestive Remedies by Category: Value 2013-2018

Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Exposure To Electronic Devices Stimulates Eye Care's Growth

Drops Remain the Most Popular Format Within Standard Eye Care

Allergy Eye Care Is Negatively Influenced by A Number of Factors

Competitive Landscape

International Players Dominate Consolidated Eye Care

New Product Developments in Standard Eye Care

Category Data

Table 45 Sales of Eye Care by Category: Value 2013-2018

Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 49 NBO Company Shares of Eye Care: % Value 2014-2018

Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Smoking Cessation Aids Not Containing Nicotine Threaten Nrt Smoking Cessation Aids

Insufficient Control of the Marketing of Prescription Drugs Has A Negative Impact

Nrt Sprays and Gum Are the Most Popular Formats

Competitive Landscape

the Competitive Landscape Is Characterised by A Very High Level of Concentration

GlaxoSmithKline Healthcare Zao Quits Nrt Smoking Cessation Aids

Players Are Weak in Terms of Innovation and Promotional Activity

Category Indicators

Table 53 Number of Smokers by Gender 2013-2018

Category Data

Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 56 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Lack of Innovation and Low Disposable Incomes Negatively Affect Wound Care

First Aid Kits Sees the Worst Performance in Wound Care

Sticking Plasters/adhesive Bandages Continues To See the Fastest Retail Value Growth

Competitive Landscape

International Players Dominate Wound Care in Russia

New Product Development Aimed at Children

Category Data

Table 61 Sales of Wound Care by Category: Value 2013-2018

Table 62 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 63 NBO Company Shares of Wound Care: % Value 2014-2018

Table 64 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 65 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Reduced Purchasing Power Negatively Affects Sports Nutrition

Consumers' Product Awareness Grows

Competitive Landscape

Sports Nutrition Remains Highly Fragmented

Internet Retailing Offers Growth Potential

Category Data

Table 67 Sales of Sports Nutrition by Category: Value 2013-2018

Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Become More Rational When Purchasing Dietary Supplements

Growing Consumer Awareness Regarding Magnesium Drives Mineral Supplements

Tonics Sees the Worst Performance Within Vitamins and Dietary Supplements

Competitive Landscape

Dietary Supplements Remains Highly Fragmented

New Product Development Within Mineral Supplements

Retail Pharmacy Chains Are Active in Launching Private Label Dietary Supplements

Category Data

Table 73 Sales of Dietary Supplements by Category: Value 2013-2018

Table 74 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 75 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 77 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 78 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 79 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

A Consumer Shift Is Seen Towards Cheaper Vitamins As A Result of Low Disposable Incomes

the Health and Wellness Trend Does Not Drive Growth in Vitamins in Russia

Competitive Landscape

Vitamins Remains Fragmented in 2018

Expensive Brands of Prenatal Multivitamins Lose Doctors' Promotion

Category Data

Table 81 Sales of Vitamins by Category: Value 2013-2018

Table 82 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 83 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 84 NBO Company Shares of Vitamins: % Value 2014-2018

Table 85 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 86 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Obesity in Russia Gains Momentum

Meal Replacement Continues To See the Fastest Growth

the Sales Growth of Weight Management and Wellbeing Faces Threats

Competitive Landscape

International Brands Win the Trust of Russian Consumers

Evalar Zao Actively Revives Turboslim

Category Data

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Put Efficacy Above Naturalness

Herbal/traditional Digestive Remedies Sees the Best Value Performance

Competitive Landscape

Mondelez Rus Ooo Leads Sales in A Very Fragmented Category

New Product Development in Herbal/traditional Products

Category Data

Table 94 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Unfavourable Demographic Trends Undermine Paediatric Consumer Health in Russia

Consumers Trade Down for Economic Reasons

Competitive Landscape

Reckitt Benckiser and GlaxoSmithKline Lead Value Sales

Child-focused New Product Development Attracts Consumers

Category Data

Table 100 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Consumer health in Russia posted modest growth in 2018, with a slower rate of increase compared to 2017, as growth slowed in most categories. Russian consumers have continued to be negatively affected by the unfavourable economic environment in the country. Their disposable incomes remained low, reflected in the constrained value performance of consumer health at the end of the review period. Amid financial difficulties, consumers tend to value efficacy over naturalness in some categories, where...

Euromonitor International's Consumer Health in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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