CONSUMER HEALTH IN EGYPT

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Stabilises in 2018 Following Crisis of 2017

Price Hikes Impact Negatively on Volume Sales in Most Categories

Rigid Regulatory Environment Continues To Discourage New Entries

Chemists/pharmacies Continue To Dominate Consumer Health Distribution

Demand Expected To Remain Strong Despite Strict Regulatory Controls

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Performance of Analgesics Stabilises Following Price Increases

Pharmacists Maintain A Huge Influence Over Analgesics Purchasing Decisions

Paediatric Analgesics Remains A Small Category Despite High Birth Rates

Competitive Landscape

GlaxoSmithKline Continues To Lead Analgesics

No New Launches Recorded in 2018

Analgesics in Egypt Offers Several Inexpensive Brands

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Sleep Aids Remains Low But Looks Set To Increase

Natural Remedies Remain More Popular Than Sleep Aids

Competitive Landscape

Local Producers Lead As Low Demand Discourages Imports

No New Launches Due To Rigid Regulatory Environment

Category Data

Table 18 Sales of Sleep Aids: Value 2013-2018

Table 19 Sales of Sleep Aids: % Value Growth 2013-2018

Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 22 Forecast Sales of Sleep Aids: Value 2018-2023

Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Demand for Cough Remedies and Antihistamines/allergy Remedies Remains Strong

Price Hikes Temper Volume Sales Growth in 2018

Rigid Price Controls Set To Remain in Place Over the Forecast Period

Competitive Landscape

Marketing Activities Mainly Limited To Chemists/pharmacies

GlaxoSmithKline Maintains Its Strong Lead in 2018

Category Data

Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 26 Sales of Decongestants by Category: Value 2013-2018

Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Low Confidence in Topical Products Hampers Demand in Dermatologicals

Nappy (diaper) Rash Treatments Registers Dynamic Performance Despite Price Hikes

Demand for Paediatric Dermatologicals Remains Very Low

Competitive Landscape

GlaxoSmithKline Leads Dermatologicals in 2018

Strict Price Controls Will Continue To Discourage Innovation

Category Data

Table 32 Sales of Dermatologicals by Category: Value 2013-2018

Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Poor Hygiene Standards and Unhealthy Diets Drive Demand for Digestive Remedies

Indigestion and Heartburn Remedies Leads in Value Terms

Egyptians More Likely To Consult Pharmacists Than Doctors for Digestive Complaints

Competitive Landscape

GlaxoSmithKline Remains the Leading Player in 2018

Price Is the Main Factor in Purchasing Decisions

Category Data

Table 39 Sales of Digestive Remedies by Category: Value 2013-2018

Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Widespread Air Pollution Continues To Drive Demand in Eye Care

Standard Eye Care Products Remain the Most Popular

Competitive Landscape

Kahira Pharmaceutical Leads Eye Care in 2018

Currency Devaluation Creates Opportunities for Local Brands

Regulations Discourage Innovation and Limit Competition

Category Data

Table 45 Sales of Eye Care by Category: Value 2013-2018

Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 49 NBO Company Shares of Eye Care: % Value 2014-2018

Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Wound Care Remains A Minor Category Despite Egypt's Large Population

Rising Health Awareness and Wide Distribution Boost Category Performance

Widespread Use of Home-made Cloth Bandages Will Continue To Limit Demand

Competitive Landscape

Domestic Players Continue To Dominate Wound Care

Price and Availability Dictate Purchasing Decisions

Category Data

Table 53 Sales of Wound Care by Category: Value 2013-2018

Table 54 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Wound Care: % Value 2014-2018

Table 56 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 57 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 58 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Price Hikes and Import Barriers Pose Challenges for Sports Nutrition

Locally Manufactured Brands Gain Ground in Sports Protein Bars

Lack of Regulation Continues To Restrict Category Development

Competitive Landscape

Egyptian Brands Replace Imported Products

Importers Struggle With Frequent Regulatory Changes

Category Data

Table 59 Sales of Sports Nutrition by Category: Value 2013-2018

Table 60 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 61 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 62 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 63 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 64 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Continue To Favour Non-herbal/traditional Dietary Supplements

Minerals Remain Very Popular in Egypt

Demand for Paediatric Dietary Supplements Set To Remain Low

Competitive Landscape

Eva Pharma and GlaxoSmithKline Lead Dietary Supplements in 2018

Imported Brands Lose Ground As Competitive Environment Remains Fragmented

Regulatory Barriers and Currency Volatility Discourage Innovation

Category Data

Table 65 Sales of Dietary Supplements by Category: Value 2013-2018

Table 66 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 67 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 68 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 69 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 70 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 71 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 72 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Extensive Product Variety Helps To Sustain Consumer Interest in Vitamins

Egyptians Rely on Pharmacists for Their Vitamin Needs

Multivitamins Remains the Leading Category in Value Terms

Competitive Landscape

Local Brands Set To Gain Popularity As Price-sensitivity Increases

Demand for Paediatric Vitamins Remains Low

Social Media Offers New Promotional Opportunities for Vitamins Companies

Category Data

Table 73 Sales of Vitamins by Category: Value 2013-2018

Table 74 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 75 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 76 NBO Company Shares of Vitamins: % Value 2014-2018

Table 77 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 78 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Unhealthy Egyptian Lifestyles Benefit Weight Management and Wellbeing

Egyptian Culture Favours "roundish" Figures

Rising Health Awareness Among Young Egyptians Bodes Well for the Category

Competitive Landscape

Egyptian Manufacturers Continue To Lead in 2018

Marketing and Advertising Restrictions Hamper Category Development

Category Data

Table 80 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Products Face Strong Competition From Unpackaged Remedies

Cough, Cold and Allergy (hay Fever) Remedies Continue To Lead in 2018

Herbal/traditional Paediatric Dietary Supplements Set To Remain A Niche Category

Competitive Landscape

Local Companies Lead A Highly Fragmented Category

Rigid Regulatory Environment Prevents New Launches

Category Data

Table 86 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Paediatric Consumer Health Remains A Relatively Minor Category in Egypt

Paediatric Analgesics Leads in Value Terms

Paediatric Digestive Remedies Continues To Develop Positively

Competitive Landscape

Local Companies Continue To Lead Paediatric Consumer Health

Strict Regulatory Controls Inhibit New Product Development

Category Data

Table 92 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

In 2017, unit prices increased across all consumer health categories in Egypt for the first time ever. This followed the sharp devaluation of the Egyptian pound against the US dollar, which led manufacturers to cease production of many brands due to the fact that retail prices were not sufficient to cover rapidly rising costs. After intense negotiations with major manufacturers, the Ministry of Health agreed to increase retail prices of most consumer health products sold in the Egyptian market.

Euromonitor International's Consumer Health in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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