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Consumer Health in Croatia

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CONSUMER HEALTH IN CROATIA

    Euromonitor International

      January 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Still Plenty of Space for Growth

              General Improvement in the Economy Supports Sales of Consumer Health Products

                Problems With Parent Company Do Not Bother Pliva Hrvatska

                  Liberalisation of the Market Still Just A Wish

                    the Future To Be Very Much Shaped by Legislation

                      Appendix

                        OTC Registration and Classification

                          Vitamins and Dietary Supplements Registration and Classification

                            Self-medication/self-care and Preventive Medicine

                              Market Indicators

                                Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                  Table 2 Life Expectancy at Birth 2013-2018

                                    Market Data

                                      Table 3 Sales of Consumer Health by Category: Value 2013-2018

                                        Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                          Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

                                            Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                              Table 7 Penetration of Private Label by Category: % Value 2013-2018

                                                Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

                                                  Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

                                                    Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                      Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                        Sources

                                                          Summary 1 Research Sources

                                                            Headlines

                                                              Prospects

                                                                Analgesics Consists of Three Main Formats

                                                                  Idea of Liberalisation on Hold for Now

                                                                    Paediatric Analgesics Still With Low Coverage

                                                                      Competitive Landscape

                                                                        A Local Company Leads the Field

                                                                          Topical Analgesics/anaesthetic Strongly Led by Voltaren

                                                                            Innovation Is Usually in the Direction of Combination Products

                                                                              Category Data

                                                                                Table 12 Sales of Analgesics by Category: Value 2013-2018

                                                                                  Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

                                                                                    Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

                                                                                      Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

                                                                                        Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

                                                                                          Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

                                                                                            Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

                                                                                              Headlines

                                                                                                Prospects

                                                                                                  No Major Flu Outbreaks in the Winter of 2017/2018

                                                                                                    Allergy Incidences Increase

                                                                                                      Public Healthcare To Influence Future Sales

                                                                                                        Competitive Landscape

                                                                                                          Wide Product Portfolio Launches GlaxoSmithKline To the Top

                                                                                                            Pgt Healthcare Is Second

                                                                                                              Humble Contribution From Local Players

                                                                                                                Category Data

                                                                                                                  Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

                                                                                                                    Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

                                                                                                                      Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

                                                                                                                        Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

                                                                                                                          Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

                                                                                                                            Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

                                                                                                                              Headlines

                                                                                                                                Prospects

                                                                                                                                  Dermatologicals Not A Good Area for Non-prescription Medicine

                                                                                                                                    Humble Reach of Paediatric Dermatologicals

                                                                                                                                      Two Possible Trends for the Future

                                                                                                                                        Competitive Landscape

                                                                                                                                          Versatility of Bepanthen

                                                                                                                                            Important Antifungals

                                                                                                                                              Local Companies Almost Invisible

                                                                                                                                                Category Data

                                                                                                                                                  Table 25 Sales of Dermatologicals by Category: Value 2013-2018

                                                                                                                                                    Table 26 Sales of Dermatologicals by Category: % Value Growth 2013-2018

                                                                                                                                                      Table 27 NBO Company Shares of Dermatologicals: % Value 2014-2018

                                                                                                                                                        Table 28 LBN Brand Shares of Dermatologicals: % Value 2015-2018

                                                                                                                                                          Table 29 Forecast Sales of Dermatologicals by Category: Value 2018-2023

                                                                                                                                                            Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

                                                                                                                                                              Headlines

                                                                                                                                                                Prospects

                                                                                                                                                                  Indigestion Remains the Biggest Problem

                                                                                                                                                                    Two Main Causes of Digestive Problems

                                                                                                                                                                      Strong Competition From Prescription Medicines

                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                          Known Global Brands Lead the Field

                                                                                                                                                                            Locals Compete by Offering Some Traditional Solutions

                                                                                                                                                                              Biggest Categories Left To Local and Regional Producers

                                                                                                                                                                                Category Data

                                                                                                                                                                                  Table 31 Sales of Digestive Remedies by Category: Value 2013-2018

                                                                                                                                                                                    Table 32 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

                                                                                                                                                                                      Table 33 NBO Company Shares of Digestive Remedies: % Value 2014-2018

                                                                                                                                                                                        Table 34 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

                                                                                                                                                                                          Table 35 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

                                                                                                                                                                                            Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

                                                                                                                                                                                              Headlines

                                                                                                                                                                                                Prospects

                                                                                                                                                                                                  A Great Deal of Scepticism Still About

                                                                                                                                                                                                    Sports Protein Products Still Dominate

                                                                                                                                                                                                      Widening the Target Group May Help the Industry

                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                          Non-store Retailing Still the Main Channel

                                                                                                                                                                                                            Only One Domestic Player of Note

                                                                                                                                                                                                              Private Label With Limited Reach

                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                  Table 37 Sales of Sports Nutrition by Category: Value 2013-2018

                                                                                                                                                                                                                    Table 38 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                      Table 39 NBO Company Shares of Sports Nutrition: % Value 2014-2018

                                                                                                                                                                                                                        Table 40 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

                                                                                                                                                                                                                          Table 41 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

                                                                                                                                                                                                                            Table 42 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                  Dietary Supplements the Orphan of Croatian Health

                                                                                                                                                                                                                                    Standard Form Is Still Stronger Than Herbal

                                                                                                                                                                                                                                      Dietary Supplements Are Convenient Replacements for A Healthy Diet

                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                          Local Companies Dominate Dietary Supplements

                                                                                                                                                                                                                                            Multinationals Quite Weak

                                                                                                                                                                                                                                              Private Label Below Potential

                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                  Table 43 Sales of Dietary Supplements by Category: Value 2013-2018

                                                                                                                                                                                                                                                    Table 44 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                      Table 45 Sales of Dietary Supplements by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                        Table 46 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

                                                                                                                                                                                                                                                          Table 47 NBO Company Shares of Dietary Supplements: % Value 2014-2018

                                                                                                                                                                                                                                                            Table 48 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

                                                                                                                                                                                                                                                              Table 49 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

                                                                                                                                                                                                                                                                Table 50 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                      Institutions Frown Upon Unsubstantiated Claims

                                                                                                                                                                                                                                                                        Multivitamins Have A Slight Lead in Terms of Format

                                                                                                                                                                                                                                                                          Poor Nutrition and Stress Are the Main Drivers of Demand

                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                              Strong Presence of Locals

                                                                                                                                                                                                                                                                                Multinational Brands Produced on Location

                                                                                                                                                                                                                                                                                  Private Label Underperforming

                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                      Table 51 Sales of Vitamins by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                        Table 52 Sales of Vitamins by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                          Table 53 Sales of Multivitamins by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                                            Table 54 NBO Company Shares of Vitamins: % Value 2014-2018

                                                                                                                                                                                                                                                                                              Table 55 LBN Brand Shares of Vitamins: % Value 2015-2018

                                                                                                                                                                                                                                                                                                Table 56 Forecast Sales of Vitamins by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                  Table 57 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                    Headlines

                                                                                                                                                                                                                                                                                                      Prospects

                                                                                                                                                                                                                                                                                                        Slow Progress for Herbal/traditional Products

                                                                                                                                                                                                                                                                                                          Consumer Impatience Works in Favour of Standard Products

                                                                                                                                                                                                                                                                                                            Herbal/traditional Product Manufacturers on Good Terms With Official Bodies

                                                                                                                                                                                                                                                                                                              Competitive Landscape

                                                                                                                                                                                                                                                                                                                Very Fragmented Category

                                                                                                                                                                                                                                                                                                                  Locals Putting Up A Brave Fight

                                                                                                                                                                                                                                                                                                                    Private Label Struggles To Compete

                                                                                                                                                                                                                                                                                                                      Category Data

                                                                                                                                                                                                                                                                                                                        Table 58 Sales of Herbal/Traditional Products: Value 2013-2018

                                                                                                                                                                                                                                                                                                                          Table 59 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                            Table 60 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                              Table 61 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                Table 62 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                  Table 63 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                    Headlines

                                                                                                                                                                                                                                                                                                                                      Prospects

                                                                                                                                                                                                                                                                                                                                        Demographics Playing A Negative Role

                                                                                                                                                                                                                                                                                                                                          Increasing Interest in Child-related Products

                                                                                                                                                                                                                                                                                                                                            A Proactive Approach Still Far Away

                                                                                                                                                                                                                                                                                                                                              Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                Brands Merely Extensions of Existing Lines

                                                                                                                                                                                                                                                                                                                                                  Paediatric and Herbal/traditional Still Quite Separate Areas

                                                                                                                                                                                                                                                                                                                                                    One Quite Successful Private Label

                                                                                                                                                                                                                                                                                                                                                      Category Data

                                                                                                                                                                                                                                                                                                                                                        Table 64 Sales of Paediatric Consumer Health by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                          Table 65 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                            Table 66 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                              Table 67 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                Table 68 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                The pharmaceuticals market in Croatia cannot be said to be small, but, as of 2018, it was still far from reaching its full potential. However, it is rigidly monitored, and limitations are set up so that most of the medication can only be purchased via prescription. Over the review period, sales of pharmaceuticals grew at a very slow rate. There are two forces at work that might come to the rescue for consumer health in Croatia: first is cutting down on costs, which has been forced on the Ministr...

                                                                                                                                                                                                                                                                                                                                                                Euromonitor International's Consumer Health in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                                                Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

                                                                                                                                                                                                                                                                                                                                                                Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                                                Why buy this report?
                                                                                                                                                                                                                                                                                                                                                                * Get a detailed picture of the Consumer Health market;
                                                                                                                                                                                                                                                                                                                                                                * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                                                * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                                                * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                                                Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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