CONSUMER HEALTH IN BOLIVIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Moderate Economic Recovery Boosts the Consumer Health Market

Greater Awareness of Healthcare and Wellbeing Promotes Consumer Health Growth

Imported Brands Maintain Greater Relevance in Market Dynamism

Pharmacy Chains Become More Important in the Distribution of OTC Medicines

Economic Growth and Increasing Middle Class Purchasing Power

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

A Strong Preference for Combination Products in Analgesics

Low-priced Illegal Analgesics Continue To Constrain Category Growth

High-quality Brand Positioning of Imported Products Reflected in Consumer Preferences

Competitive Landscape

Pgt Healthcare Joint Venture Splits

Sae Grows Strongly

Fragmented Category Driven by Aggressive Marketing Campaigns

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Climate Change Among Factors Affecting Category Expansion in Bolivia

Strength of Cough, Cold and Allergy (hay Fever) Remedies Founded on A Broad Product Offer

Negative Effect of Illegal Market Leads To Uncertainty About Category's Development

Competitive Landscape

Mentisan's Leadership Founded on Its Positioning As A Traditional Local Product

Demand Driven by Advertising Campaigns of Main Players

Competition Constrains Prices

Category Data

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Millennials Driving Dynamism in Medicated Shampoos

Bolivian Middle Class Women Are More Educated About Sexual Health

Nappy (diaper) Rash Treatments Growth Driven by High Birth Rate

Competitive Landscape

Breadth of Product Offer Does Not Allow A Clear Leader

Nappy (diaper) Rash Treatments Dominated by Imported Products

Uncertain Sales Growth Levels for the Forecast Period

Category Data

Table 24 Sales of Dermatologicals by Category: Value 2013-2018

Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Dietary Habits and Stress Among Influencing Factors in Category's Growth

Illegal Market Dampens Digestive Remedies Growth

Inadequate Control of Food Conditions Among the Main Causes of Digestive Diseases Such As Diarrhoea

Competitive Landscape

Digestan Retains Strong Lead Despite Diversity of New Competitors and Impact of Illegal Market

Laboratorios Droguería Inti SA and Hansa Ltda Pressure the Leader With A Wide Range of Products

Competitive Category Displays High Penetration Levels

Category Data

Table 30 Sales of Digestive Remedies by Category: Value 2013-2018

Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Bolivian Consumers Are More Likely To Have First Aid Kits in Their Homes Than Previous Generations

Gauze, Tape and Other Wound Care Products Growth Driven by Increased Sports Activity

Behaviour of Millennials Influencing Expansion of Wound Care

Competitive Landscape

3m Retains Strong Lead Supported by A Broad Product Portfolio and Extensive Distribution

Low Levels of Local Production

Pharmacy Chains Drive Private Label Demand

Category Data

Table 36 Sales of Wound Care by Category: Value 2013-2018

Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Wound Care: % Value 2014-2018

Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Involvement in Sports Boosts Demand for Nutrition Products

Sports Protein Powder Consumption Boosted by Strong Growth of Gyms

Category Remains Niche Despite Positive Performance

Competitive Landscape

Omnilife De Bolivia SA the Clear Leader in the Category, Supported by A Broad Product Portfolio

Prolife Bolivia Performing Strongly

Direct Selling the Key Distribution Channel

Category Data

Table 42 Sales of Sports Nutrition by Category: Value 2013-2018

Table 43 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 45 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 46 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Bolivian Government Promotes Better Nutrition

Increasing Self-medication and Preventive Health Trend Influence Category

Herbal/traditional Dietary Supplements Benefits From Cultural Traditions of Consumption

Competitive Landscape

Comercial Miclar SRL Retains Lead Supported by Well-developed Commercial Structure

Omnilife De Bolivia SA Focuses on Natural Ingredients

Two Main Domestic Players

Category Data

Table 48 Sales of Dietary Supplements by Category: Value 2013-2018

Table 49 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 50 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 52 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 53 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 54 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Preventive Care Trend Drives Sales

Government Implements Free Distribution of Vitamins

Climatic Changes Boost Increase in Vitamin C Consumption

Competitive Landscape

Herbalife Brand Maintains Its Leadership Supported by Its Direct Sales Structure

Single Vitamins Benefiting From Increasing Consumer Awareness

Nexocorp SA Gaining Share

Category Data

Table 56 Sales of Vitamins by Category: Value 2013-2018

Table 57 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 58 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 59 NBO Company Shares of Vitamins: % Value 2014-2018

Table 60 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 61 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Wellbeing Awareness Continues To Grow Among Bolivian Consumers

New Eating Habits Lead To Rise in Obesity

Meal Replacement Remains the Largest Category

Competitive Landscape

Commercial Miclar SRL Dominates in Meal Replacement and Slimming Teas

Omnilife Leads in Weight Loss Supplements Due To Broad Product Portfolio

Imported Products Expected To Continue To Dominate

Category Data

Table 63 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Products Has Deep Cultural Roots in Bolivia

the Government Moves To Support Traditional Medicine

Small and Medium-sized Industries Drive Growth in Domestic Supply

Competitive Landscape

Herbal/traditional Vitamins and Dietary Supplements Leads Category

State and Private Investment in Production Infrastructure

Different Products Use Different Distribution Channels

Category Data

Table 69 Sales of Herbal/Traditional Products: Value 2013-2018

Table 70 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 73 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Headlines

Prospects

Environmental Changes Directly Affect Children's Health, Influencing Category Growth

Bolivia Has the Highest Birth Rate in the Region, Expanding Potential Demand

Government Promotes Children's Health Through Public Health Programmes

Competitive Landscape

Hipoglós Leads in the Nappy (diaper) Rash Treatments Category Due To Effective Brand Positioning

Illegal Market Affects Growth of Imported Brands

Several Factors Drive Growth in Paediatric Cough/cold Remedies

Category Data

Table 75 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

The Bolivian economy showed a moderate improvement in 2018, with a gross domestic product index higher than the region’s average, staying above 4%. This changed the trend of economic deceleration seen in recent years. The economy’s greater dynamism was driven by domestic demand and this was reflected in sustained growth in the consumer health category. The expansion of the middle class continued, especially in the three cities with the greatest economic movement, Santa Cruz, La Paz and Cochabamb...

Euromonitor International's Consumer Health in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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