CONSUMER HEALTH IN BELARUS

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Benefits From the Trends Towards Economising and Self-care and the Active Development of Pharmacies

Consumer Trends and State Regulation Lead To Stable Value Growth

Price-based Competition Persists

Government Limits the Development of Sales Channels for OTC and Vitamin and Dietary Supplements

Growth Expected Due To Consumer Preferences, the Economising Trend, the Spread of Maladies and State Control

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Topical Analgesics/anaesthetic and Ibuprofen Lead Value Growth

Pharmacists' Advice and the Conservatism of Consumers Key Aspects in Analgesics

the Economising Trend Boosts Sales of Inexpensive Domestic Generics

Competitive Landscape

Domestic Companies Continue To Lead With A Strong Presence in All Analgesics Categories

Competition Continues To Be Based on Price and Product Availability

Saturation Remains Due To the Large Number of Domestic Products

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

the Spread of Colds and Allergies Drives Dynamic Retail Value Growth

Busy Lifestyles Stimulate Interest in Drugs Which Offer Rapid Relief

Self-medication Stimulates Sales

Competitive Landscape

Lekpharm Retains Its Lead

Inexpensive Domestic Products Perform Well

Advertising Continues To Stimulate Sales of Cough, Cold and Allergy (hay Fever) Remedies

Category Data

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Interest in Personal Appearance

Self-medication and Advertising Continue To Stimulate Sales

Increasing Obesity Continues To Positively Affect Dermatologicals

Competitive Landscape

Foreign Players Retain Their Leading Positions

Price Sensitivity Continues To Stimulate Interest in Domestic Products

Competition With Cosmetic Skin Care A Potential Threat

Category Data

Table 24 Sales of Dermatologicals by Category: Value 2013-2018

Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Digestion Problems Encourage Retail Value Growth

the Popularity of On-the-go Fast Food Stimulates Volume Sales of Digestive Remedies

Growing Interest in Healthy Lifestyles and Healthier Food Consumption Limits the Potential of Digestive Remedies

Competitive Landscape

the Major Competitors Retain Their Value Shares

Low Unit Prices Encourage Growing Values Sales of Domestically Manufactured Products

Internet and Social Media Advertising Stimulate Retail Value Sales

Category Data

Table 30 Sales of Digestive Remedies by Category: Value 2013-2018

Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

the Stable Exchange Rate and Growing Consumer Awareness Stimulate Value Growth

Healthy Lifestyles and Social Media Advertising Continue To Support Value Sales

the Growing Presence of Sports Nutrition in Modern Retail Encourages Sales

Competitive Landscape

Foreign Sports Nutrition Brands Retain Their Lead in Belarus

Price Competition Continues

Value Share of Sports Protein Products Continues To Decline

Category Data

Table 36 Sales of Sports Nutrition by Category: Value 2013-2018

Table 37 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 39 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 40 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 41 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

the Economising Trend Continues To Negatively Affect Dietary Supplements

Low Consumer Awareness Prevents Growth

Strict Regulations and Lack of Promotion Limit Growth

Competitive Landscape

Foreign Players Retain Their Leading Positions

Direct Sellers Records Strong Value Growth

Herbal Dietary Supplements Face Greater Competition From Non-herbal/traditional Variants

Category Data

Table 42 Sales of Dietary Supplements by Category: Value 2013-2018

Table 43 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 44 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 45 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 46 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 47 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 48 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 49 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Stable Value Growth Stimulated by Positive Consumer Perception and Wide Product Variety

Growing Interest in Natural Remedies

State Control Over Herbal/traditional Products Limits Value Growth

Competitive Landscape

Foreign Competitors Retain Their Leading Positions

Busy Lifestyles Increase Competition Between Herbal/traditional and Standard Products

the Economising Trend and Price Sensitivity Support Sales of Inexpensive Domestic Products

Category Data

Table 50 Sales of Herbal/Traditional Products: Value 2013-2018

Table 51 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 54 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

Table 55 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Headlines

Prospects

Stable Value Growth Stimulated by the Increasing Population of Children

Physicians Stimulate Value Sales of Paediatric Consumer Health

State Paediatric Drug Subsidies Hampers Value Growth

Competitive Landscape

Limited Number of Competitors Allows Leaders To Retain Their Value Shares

Limited Product Variety Leads To Competition With Non-paediatric Products

the Perception of Imported Products As Safer and More Effective Persists

Category Data

Table 56 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 57 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 58 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 59 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 60 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Consumer health in Belarus continued to record stable single-digit retail value growth in 2018. However, the trend towards economising persists, given the low disposable consumer incomes. Belarusians remain price sensitive and increasingly favour less expensive drugs. However, their decisions are becoming more difficult due to the increasing numbers of new products, variants, supplements and substitute products. In order to find the best value products, consumers compare unit prices of similar m...

Euromonitor International's Consumer Health in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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