CONSUMER APPLIANCES IN BRAZIL

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Appliance Sales Increase in 2018, Despite Negative Influences

Product Differentiation and Pricing Strategies Define Sales

the Competitive Landscape Is Changing

Digital Retailing Drives Growth in Brazil

Positive Outlook May Be Affected by the Future President

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 6 Sales of Consumer Appliances by Category: Value 2013-2018

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 13 Sales of Small Appliances by Category: Volume 2013-2018

Table 14 Sales of Small Appliances by Category: Value 2013-2018

Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Brazilian Culture Has Limited Sales of Dishwashers...

...although This Is Starting To Change

Growth Is Expected for Dishwashers

Competitive Landscape

Whirlpool and Electrolux Do Brasil Continue To Dominate

Midea Do Brasil Withdraws and Britânia Eletrodomésticos Grows

New Product Launches

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2013-2018

Table 36 Sales of Dishwashers by Category: Value 2013-2018

Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018

Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018

Table 39 Sales of Dishwashers by Format: % Volume 2013-2018

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018

Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018

Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023

Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Automatic Washer Dryers Leads Growth

Semi-automatic Washing Machines Suffers But Sees Growth Nevertheless

Innovation and Technology in Home Laundry Appliances

Competitive Landscape

Whirlpool and Electrolux Do Brasil Maintain Their Lead

Domestic Companies Hold Strong Positions and See Growth

Samsung Innovates With A New Automatic Washer Dryer

Chart 1 Samsung's new Lava & Seca AddWash

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Cookers Sees A Weak Performance

Built-in Hobs Records Dynamic Volume Growth

Electrolux and Atlas Cover All Consumer Groups, Following Whirlpool's Lead

Competitive Landscape

Whirlpool Continues To Lead Large Cooking Appliances

Performance Differences in 2018

A New Release by Whirlpool

Chart 2 Brastemp's new Fogão Brastemp Duplo Forno

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 74 NBO Company Shares of Ovens: % Volume 2014-2018

Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

Table 78 NBO Company Shares of Cookers: % Volume 2014-2018

Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Microwaves Delivers the Strongest Volume Growth in Major Appliances

Not Such A Bright Future

Post Economic Crisis and the Ready Food Phenomenon

Competitive Landscape

International Companies Remain Dominant in Microwaves

Domestic Companies Have Low Shares

Bigger and Shinier Appliances

Category Data

Table 85 Sales of Microwaves by Category: Volume 2013-2018

Table 86 Sales of Microwaves by Category: Value 2013-2018

Table 87 Sales of Microwaves by Category: % Volume Growth 2013-2018

Table 88 Sales of Microwaves by Category: % Value Growth 2013-2018

Table 89 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

Table 90 NBO Company Shares of Microwaves: % Volume 2014-2018

Table 91 LBN Brand Shares of Microwaves: % Volume 2015-2018

Table 92 Distribution of Microwaves by Format: % Volume 2013-2018

Table 93 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

Table 94 Forecast Sales of Microwaves by Category: Volume 2018-2023

Table 95 Forecast Sales of Microwaves by Category: Value 2018-2023

Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

Due To the Economic Environment, A Good Performance Is Expected

Products Are More Expensive Due To Commodity Price Rises

While Still A Niche, Electric Wine Coolers/chillers Is Expected To See Growth

Competitive Landscape

International Players Dominate

Other Players Fight for Share, But With Little Success

Lg Innovates With Its New Double-door Fridge-freezer

Chart 3 LG's new Monarch fridgefreezer

Category Data

Table 98 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 99 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 102 Sales of Freezers by Format: % Volume 2013-2018

Table 103 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 104 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 107 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Split Air Conditioners Will Continue To Make Window Air Conditioners Obsolete

Low Air Humidity in Some Brazilian Regions Favours Sales of Humidifiers

Air Coolers Has A Positive Outlook

Competitive Landscape

Mondial Eletrodomésticos Maintains Its Lead

the Split Between Local and International Companies

Samsung's Smart Split Air Conditioner

Chart 4 Samsung's Split Digital Cold Inverter Wind Free Air Conditioner

Category Data

Table 118 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 119 Sales of Air Treatment Products by Category: Value 2013-2018

Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 121 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 123 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 125 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 128 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Economic Crisis Favours the Hygge Culture in Brazil

Blenders Sees Double-digit Growth in Volume and Value Terms

the Importance of Power and Design in Blenders

Competitive Landscape

Britânia Eletrodomésticos Maintains Its Lead

Product Differentiation and Launches Drive the Growth of Domestic Players

Pricing Is Also Important

Category Data

Table 131 Sales of Food Preparation Appliances by Category: Volume 2013-2018

Table 132 Sales of Food Preparation Appliances by Category: Value 2013-2018

Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Demand for Multifunctional Personal Care Appliances

Changing Male Behaviour and the Growing Concern for Beauty and Hygiene

the Professionalisation of Women's Hair Care Appliances

Competitive Landscape

No Change at the Top

Gama Italia Sees A Strong Performance

A Fragmented and Innovative Category

Category Data

Table 142 Sales of Personal Care Appliances by Category: Volume 2013-2018

Table 143 Sales of Personal Care Appliances by Category: Value 2013-2018

Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Table 146 Sales of Body Shavers by Format: % Volume 2013-2018

Table 147 Sales of Hair Care Appliances by Format: % Volume 2013-2018

Table 148 NBO Company Shares of Personal Care Appliances 2014-2018

Table 149 LBN Brand Shares of Personal Care Appliances 2015-2018

Table 150 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

the Healthy Lifestyle Trend Has A Positive Influence on Sales

Coffee Consumption Grows in Brazil, Favouring Pod Coffee Machines

the Range of Pods Expands, Boosting Sales of Pod Coffee Machines

Competitive Landscape

Britânia Eletrodomésticos Leads Small Cooking Appliances

Smaller Players Take Share From the Leader

Três Corações Alimentos Sees Dynamic Growth With Its Coffee Machines

Category Data

Table 155 Sales of Small Cooking Appliances by Category: Volume 2013-2018

Table 156 Sales of Small Cooking Appliances by Category: Value 2013-2018

Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Table 159 Sales of Freestanding Hobs by Format: % Volume 2013-2018

Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Vacuum Cleaners Posts A Good Performance and Has A Positive Outlook

Stick Vacuum Cleaners Sees the Strongest Growth

Sales of Robotic Vacuum Cleaners Are Motivated by Curiosity

Competitive Landscape

Electrolux Do Brasil and Britânia Eletrodomésticos Battle Over First Place

Mondial Eletrodomésticos and Black & Decker Do Brasil Follow

Innovation and Pricing Are Key To Attracting Customers

Category Data

Table 167 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 168 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018

Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Despite a positive economic performance, progress in social indexes such as the unemployment rate and consumer credit default rates and inflation stability, the performance of consumer appliances in the review period was marked with volatility and uncertainty about the future. Internally, presidential elections and political reforms were the focus of 2018, with most events concentrating on these issues and defining what the next four years will be like for the Brazilian economy. Social unrest ar...

Euromonitor International's Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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