CONSUMER APPLIANCES IN CHINA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Health-orientated, Differentiated and Smart Consumer Appliances on the Rise

Decelerating Growth of Consumer Appliances Affected by the Real Estate Market

Midea Group Continues To Lead With Its Strong Position in Small Appliances

Growth of Internet Retailing Slows

Trading Up May Lead To Structural Adjustments Within Consumer Appliances

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 6 Sales of Consumer Appliances by Category: Value 2013-2018

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 13 Sales of Small Appliances by Category: Volume 2013-2018

Table 14 Sales of Small Appliances by Category: Value 2013-2018

Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Stellar Performance Thanks To Low Product Penetration and Busy Lifestyles

Localised Dishwashers To Attract Local Consumers

Competitive Landscape

Bsw Household Appliances Leads Dishwashers in 2018

Domestic Manufacturers Are Narrowing the Gap To Their International Counterparts

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2013-2018

Table 36 Sales of Dishwashers by Category: Value 2013-2018

Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018

Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018

Table 39 Sales of Dishwashers by Format: % Volume 2013-2018

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018

Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018

Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023

Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Healthy-living Concept Drives Product Innovation Within Laundry Appliances

Product Segmentation Caters To Consumers' Specific Needs

the Popularity of Smarter Home Laundry Appliances

Competitive Landscape

Haier Group Consolidates Its Leadership

Gorenje Asia (shanghai) Co and Miele Electrical Appliances Co Achieve Robust Volume Growth

Little Swan's Beverly Duplex Washer Dryer

Chart 1 Little Swan Beverly Duplex Washer Dryer

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Modest Category Growth Influenced by the Flat Performance of the Real Estate Industry

Buoyant Development of Ovens in China

Smart Kitchens on the Rise

Competitive Landscape

Domestic Players Dominate, Led by Hangzhou Robam Industrial Group Co

Zhongshan Vatti Gas Appliance Stock Co Sees Strong Growth Thanks To Smart Kitchen Initiatives

Robam S275 Smart Steam Oven and the Roki Smart Cooking System

Chart 2 Robam S Smart Steam Oven

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 74 NBO Company Shares of Ovens: % Volume 2014-2018

Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Decelerating Volume Growth of Microwaves Due To Category Saturation

Freestanding Microwaves Take the Lion's Share While Built-in Products Show Potential

Competitive Landscape

Midea Group Continues To Lead the Highly Concentrated Category of Microwaves

Marginal Presence of International Players Within Microwaves

Category Data

Table 84 Sales of Microwaves by Category: Volume 2013-2018

Table 85 Sales of Microwaves by Category: Value 2013-2018

Table 86 Sales of Microwaves by Category: % Volume Growth 2013-2018

Table 87 Sales of Microwaves by Category: % Value Growth 2013-2018

Table 88 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

Table 89 NBO Company Shares of Microwaves: % Volume 2014-2018

Table 90 LBN Brand Shares of Microwaves: % Volume 2015-2018

Table 91 Distribution of Microwaves by Format: % Volume 2013-2018

Table 92 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

Table 93 Forecast Sales of Microwaves by Category: Volume 2018-2023

Table 94 Forecast Sales of Microwaves by Category: Value 2018-2023

Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

the Weak Performance of the Real Estate Market and Increasing Saturation of Refrigeration Appliances Underpin the Slowdown in Growth

Differentiated Products To Boost Growth

Smart Products on the Rise

Competitive Landscape

Haier Group Leads Refrigeration Appliances With Smart Products

Leading Brands Look To the Premium Segment

Haier's Total Freshness System

Chart 3 Haier's Total Freshness System

Category Data

Table 97 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 98 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 101 Sales of Freezers by Format: % Volume 2013-2018

Table 102 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 103 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 106 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018

Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 111 NBO Company Shares of Built-in Fridges: % Volume 2014-2018

Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 114 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Volume Growth of Split Air Conditioners Plunges in 2018

Upgraded Products Meet Consumers' Needs in Terms of Cleaner and Healthier Indoor Air

Brand-new Air Conditioners Also Debut

Competitive Landscape

Midea Group Continues To Hold A Steady Lead

Zhuhai Gree Electronics Co Continues To Lead Air Conditioners

the Casarte Dual Air Conditioner Featuring the Grid-eye Smart Sensor System

Chart 4 Casarte Dual series air conditioner

Category Data

Table 119 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 120 Sales of Air Treatment Products by Category: Value 2013-2018

Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 122 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 123 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 124 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 126 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 127 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 129 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Blenders and Food Processors Continue To Thrive Through Offering Multi-functionality

Sales Through Internet Retailing Rise, While Traditional Store-based Sales Decline

Consumption Upgrades Drive An Increase in the Average Unit Price

Competitive Landscape

Joyoung Co Continues To Lead Food Preparation Appliances

Domestic Brands Lead Food Preparation Appliances in China

Consumers Prefer Well-known Brands and Small Players Face More Challenges

Category Data

Table 132 Sales of Food Preparation Appliances by Category: Volume 2013-2018

Table 133 Sales of Food Preparation Appliances by Category: Value 2013-2018

Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Awareness of Personal Grooming and Wellbeing Underpins Stable Growth

Trading Up Also Supports Sales

Convenience and Health Trends Are Other Key Growth Engines

Competitive Landscape

Shanghai Flyco Electrical Appliance Co Leads A Fragmented Category in 2018

Dyson Trading (shanghai) Co Posts the Most Robust Development

Category Data

Table 143 Sales of Personal Care Appliances by Category: Volume 2013-2018

Table 144 Sales of Personal Care Appliances by Category: Value 2013-2018

Table 145 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

Table 146 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Table 147 Sales of Body Shavers by Format: % Volume 2013-2018

Table 148 Sales of Hair Care Appliances by Format: % Volume 2013-2018

Table 149 NBO Company Shares of Personal Care Appliances 2014-2018

Table 150 LBN Brand Shares of Personal Care Appliances 2015-2018

Table 151 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

Table 152 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

Table 153 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

Table 154 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

Table 155 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Lifestyle Consumption Boosts Growth of Coffee Machines

Product Upgrading Also Boosts Consumption

Growing Distribution Volume Share for Internet Retailing

Competitive Landscape

Midea Group Maintains Its Leadership of A Fragmented Category

Guangdong Bear Electric Co Posts the Fastest Volume Sales Growth

Category Data

Table 156 Sales of Small Cooking Appliances by Category: Volume 2013-2018

Table 157 Sales of Small Cooking Appliances by Category: Value 2013-2018

Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Table 160 Sales of Freestanding Hobs by Format: % Volume 2013-2018

Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Product Acceptance Underpins Strong Volume Growth

Smart Vacuum Cleaners on the Rise

Competitive Landscape

Ecovacs Robotics Co Strengthens Its Leadership Owing To Its Dominance of Robotic Vacuum Cleaners

Domestic Manufacturers Prevail

Category Data

Table 168 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 169 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 172 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018

Table 173 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 174 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 175 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 176 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 177 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 178 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 179 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

With growing household incomes and rising health awareness among local consumers, health-orientated consumer appliances are increasingly popular in China, such as Little Swan’s washing machine with duplex barrels enabling separate washing of underwear and overcoats. Meanwhile, rising consumer sophistication is giving rise to a boom in differentiated consumer appliances, represented by specifically targeted products, such as TCL’s integrated inverter refrigerator with dedicated compartments for t...

Euromonitor International's Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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