Consumer Appliances in India
CONSUMER APPLIANCES IN INDIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Favourable Economic Conditions and Changing Lifestyles Increase Demand
Consumer Appliances Sees Steady Growth Due To Low Penetration
India Is in the Spotlight As A Lucrative Market for Both Local and International Players
Electronics and Appliance Specialist Retailers Remains the Key Distribution Channel
Consumer Appliances in India Is Set To Exhibit Steady Growth Over the Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Low Awareness of Dishwashers Continues To Be A Restricting Factor
Hand Dishwashing Is A Strong Substitute for Dishwashers
the Layout of Indian Households Is Not Suitable for Dishwashers
Competitive Landscape
Ifb Industries Continues To Lead Dishwashers
Bsh Household Appliances Mfg Follows
Changing Consumer Perceptions and Increasing Awareness Are Priorities
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Lower Than Expected Monsoon Rainfall Impacts Sales of Washing Machines
Product Features Specific To Indian Consumers To Innovate in Washing Machines
Rural Areas Represent Untapped Potential for Home Laundry Appliances
Competitive Landscape
Korean Brands Lead Home Laundry Appliances
Home Laundry Appliances Remains Fragmented
the Launch of Products Specific To India
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Demand for Modular Homes Drives Sales of Large Cooking Appliances
Sales of Built-in Large Cooking Appliances Are Emerging
Premium Appliances Appeal To Consumers Looking for Luxury Products
Competitive Landscape
Faber Heatkraft Industries Leads Large Cooking Appliances
Companies Launch Visually Appealing Products
Companies Focus on the Demand for Premium Large Cooking Appliances
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 74 NBO Company Shares of Ovens: % Volume 2014-2018
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 77 NBO Company Shares of Cookers: % Volume 2014-2018
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Microwaves Remains Subdued
Microwaves Come To the Rescue of Time-starved Consumers
Consumer Sentiment Plays A Huge Role in the Performance of Microwaves
Competitive Landscape
Lg Electronics India Retains Its Lead
Low-end Products Are the Most Popular
Internet Retailing Emerges As A Popular Distribution Channel for Microwaves
Category Data
Table 84 Sales of Microwaves by Category: Volume 2013-2018
Table 85 Sales of Microwaves by Category: Value 2013-2018
Table 86 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 87 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 89 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 90 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 91 Distribution of Microwaves by Format: % Volume 2013-2018
Table 92 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 93 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 94 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
Electrification Continues To Be A Major Factor Driving Demand in Rural Areas
Manufacturer-led Innovations Cater To Indian Consumers
the Development and Introduction of Smart Technology in Fridge-freezers
Competitive Landscape
Samsung Electronics India Strategises To Compete for the Top Slot
2018 Witnesses New Entrants and Capacity Expansion by Established Players
Companies Launch Convertible Freezers, Which Are Popular Amongst Consumers
Category Data
Table 97 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 98 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 101 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 102 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 103 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 104 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 105 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 106 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 107 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 108 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 109 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 110 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 111 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 112 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 113 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 114 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Air Conditioners Are No Longer Seen As A Luxury
New Efficiency Rating System for Air Conditioners Boosts Demand for Inverter Acs
Air Purifiers Witnesses High Demand in North India
Competitive Landscape
Voltas Leads Air Conditioners in India
Companies in Cooling Fans Lead Overall Air Treatment Products
Air Purifiers Witnesses the Launch of New Models Amidst Fierce Competition
Category Data
Table 115 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 116 Sales of Air Treatment Products by Category: Value 2013-2018
Table 117 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 118 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 119 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 120 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 121 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 122 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 123 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 124 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 125 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 126 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 127 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
High Demand for Food Preparation Appliances To Substitute Traditional Cooking Aids
Convenience and Time-saving Are the Key Themes for Food Preparation Appliances
Consumers Are Upgrading From Basic Models To Advanced Premium Appliances
Competitive Landscape
Bajaj Electricals Retains Its Lead
Marketing Activities Are Conducted by Manufacturers
New Entrants and the Launch of New Product Ranges
Category Data
Table 128 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 129 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 130 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 131 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 132 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 133 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 134 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 135 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 136 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 137 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 138 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Personal Care Appliances Is Set To Grow Significantly
Body Shavers Exhibits High Growth, Whilst Hair Care Appliances Dominates
Increasing Interest in Male Grooming Is A Boon for Personal Care Appliances
Competitive Landscape
Philips India Retains Its Lead Despite the Intense Competition
the Procter & Gamble Co and Panasonic Home Appliances India See Share Declines
Internet Retailing Emerges As An Important Channel for Personal Care Appliances
Category Data
Table 139 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 140 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 141 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 142 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 143 Sales of Body Shavers by Format: % Volume 2013-2018
Table 144 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 145 NBO Company Shares of Personal Care Appliances 2014-2018
Table 146 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 147 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 148 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 149 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 150 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 151 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Easy-to-cook and Healthy Meals Drives Demand
Freestanding Hobs and Rice Cookers Have the Highest Sales
the Increasing Influence of Western Lifestyles and Cuisines Boosts Sales
Competitive Landscape
Ttk Prestige Focuses on Innovation, Product Differentiation and Distribution
International Players Face Competition From Regional, Local and Unbranded Players
Incentives and Alternative Distribution Channels
Category Data
Table 152 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 153 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 154 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 155 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 156 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 157 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 158 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 159 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 160 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 161 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 162 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Vacuum Cleaners in India Is Expected To Remain Moderate
the Rural-urban Divide
Handheld Vacuum Cleaners Shines As A Quick Cleaning Solution
Competitive Landscape
Eureka Forbes Remains Dominant
Little No New Product Development in Domestic Vacuum Cleaners
Dyson Enters the Indian Market
Category Data
Table 164 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 165 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 166 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 167 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 168 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 169 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 170 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 171 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 172 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 173 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 174 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Demand for consumer appliances in India has been growing, along with rising rural incomes, increasing urbanisation, the growing middle-class and changing lifestyles. Rising disposable incomes coupled with easy financing schemes have led to shortened product replacement cycles and the changing perception of owning appliances, whereby appliances previously considered luxuries have now become considered necessities. Growing awareness of the products available and easier accessibility are driving gr...
Euromonitor International's Consumer Appliances in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.