CONSUMER APPLIANCES IN INDONESIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Shifting Spending Patterns and Taxes Cause A Downturn in Consumer Appliances

Indonesian Consumer Appliances Industry Controlled by Other Countries: Important Role of the Dollar and the Necessity of Sni Regulation

Japan and Korea Lead, European Brands Penetrate, and Local Brands Stand Strong

Modern and Traditional Retail Channels Retain A Large Portion of Distribution, While Construction and Internet Channels Penetrate Rapidly

Indonesia's Massive Young Population Is the Potential Consumer Base and Premium Brands Penetrate

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 6 Sales of Consumer Appliances by Category: Value 2013-2018

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 13 Sales of Small Appliances by Category: Volume 2013-2018

Table 14 Sales of Small Appliances by Category: Value 2013-2018

Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Indonesians Prefer To Wash Dishes Manually

Dishwashers With 12-place-setting Capacity Suit Indonesians

Dishwashers Are Only Available at Premium Kitchen Showrooms

Competitive Landscape

Electrolux Leads Dishwashers in Indonesia

Bosch Is the Only Dishwasher Brand Displayed at Best Denki

Premium Brands: Italy Vs Germany

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2013-2018

Table 36 Sales of Dishwashers by Category: Value 2013-2018

Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018

Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018

Table 39 Sales of Dishwashers by Format: % Volume 2013-2018

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018

Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018

Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023

Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Twin-tub for Low-end, Top-loading for Mid-end, and Front-loading for High-end Consumers

Demand for Larger Capacity Washing Machines Is Increasing

Dryers Are Unpopular for Household Use

Competitive Landscape

Twin-tubs: Sharp Leads, Followed by Aqua

Top-loading Washing Machines: All Brands Compete

Front-loading Washing Machines: Lg Leads, While Electrolux Has A Strong Presence in Modern Channels

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Cooking Is A Hobby and A Lifestyle for Modern Urban People

Minimalist Kitchen Design Trend Increases Demand for Built-in Hobs and Cookers

Indonesians Cook Spicy Food, Rendering Cooker Hoods A Necessity

Competitive Landscape

Rinnai Dominates the Lower-price Segment, Competing With Local Brands

Modena Is A Famous Brand in the Middle-market Segment

European Brands Overrun the Premium Segment

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 74 NBO Company Shares of Ovens: % Volume 2014-2018

Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

Table 78 NBO Company Shares of Cookers: % Volume 2014-2018

Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Consumption of Frozen Food Raises Demand for Microwaves

Freestanding Is the Most Common Type and Indonesians Prefer Midsized Microwaves

Inverter Technology Is Introduced in Premium Microwaves

Competitive Landscape

Sharp Leads Microwave Sales

Inverter Technology: Lg Vs Panasonic

Elegant Design Is A Key Factor for the Premium Segment

Category Data

Table 85 Sales of Microwaves by Category: Volume 2013-2018

Table 86 Sales of Microwaves by Category: Value 2013-2018

Table 87 Sales of Microwaves by Category: % Volume Growth 2013-2018

Table 88 Sales of Microwaves by Category: % Value Growth 2013-2018

Table 89 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

Table 90 NBO Company Shares of Microwaves: % Volume 2014-2018

Table 91 LBN Brand Shares of Microwaves: % Volume 2015-2018

Table 92 Distribution of Microwaves by Format: % Volume 2013-2018

Table 93 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

Table 94 Forecast Sales of Microwaves by Category: Volume 2018-2023

Table 95 Forecast Sales of Microwaves by Category: Value 2018-2023

Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

the Freestanding Fridge Freezer Is the Most Common Model in Indonesia

Demand for Larger Capacity Is Increasing

Wine Chillers Is A Small Niche

Competitive Landscape

Lg Leads Innovation in Indonesian Refrigeration Appliances

Aqua, Polytron, and Midea Compete in Freestanding Fridges

European Brands Dominate Built-in Refrigerators

Category Data

Table 98 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 99 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 102 Sales of Freezers by Format: % Volume 2013-2018

Table 103 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 104 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 107 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018

Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 114 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

All Houses in Big Cities Have at Least Two Split Air Conditioners Installed

Demand for Cooling Fans Is High Because of Their Affordability

Healthy Lifestyle Boosts Demand for Air Purifiers

Competitive Landscape

Panasonic Leads Air Conditioners, Shadowed by Lg

Local Brands Dominate Cooling Fans, and Premium Fans Enter

Brands Distributed by Higienis Indonesia Pt Enjoy Significant Space in Modern Channels

Category Data

Table 119 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 120 Sales of Air Treatment Products by Category: Value 2013-2018

Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 122 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 123 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 124 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 126 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 127 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 129 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

People Prefer To Cook Manually

TV Homeshopping Is An Effective Promotion Medium for Newcomers

Healthy Lifestyle Boosts Demand for Slow Juicers in Urban Areas

Competitive Landscape

Local Brands Dominate, and the Lower-price Segment Has Potential

Philips Is A Leading Brand As Design Is An Important Factor in the Premium Segment

Hurom Leads Slow Juicers, Followed by Juicy Retreats

Category Data

Table 132 Sales of Food Preparation Appliances by Category: Volume 2013-2018

Table 133 Sales of Food Preparation Appliances by Category: Value 2013-2018

Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales of Shaving Appliances Grow Rapidly As Modern People Wish To Look Neat and Stylish

Hair Dryers Are the Most Common Hair Care Appliances

Oral Care and Other Personal Care Appliances Are Just Complementary Products

Competitive Landscape

Growth of Chargeable Shavers: Panasonic Vs Philips

Hair Care Appliances: Ravalindo Megah Perkasa Distributes Several Prominent Brands

Category Data

Table 143 Sales of Personal Care Appliances by Category: Volume 2013-2018

Table 144 Sales of Personal Care Appliances by Category: Value 2013-2018

Table 145 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

Table 146 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Table 147 Sales of Body Shavers by Format: % Volume 2013-2018

Table 148 Sales of Hair Care Appliances by Format: % Volume 2013-2018

Table 149 NBO Company Shares of Personal Care Appliances 2014-2018

Table 150 LBN Brand Shares of Personal Care Appliances 2015-2018

Table 151 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

Table 152 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

Table 153 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

Table 154 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

Table 155 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

the Number of Coffee Shops Grows Rapidly As Coffee Is Part of Modern Society Lifestyle

Promotion Through TV Homeshopping

Rice Cookers Contributes A Significant Portion of Small Cooking Appliances Sales

Competitive Landscape

European Brands Dominate Coffee Machines

Local Brands Dominate Rice Cookers

Rinnai Leads Freestanding Hobs, But Local Brands Dominate

Category Data

Table 156 Sales of Small Cooking Appliances by Category: Volume 2013-2018

Table 157 Sales of Small Cooking Appliances by Category: Value 2013-2018

Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Table 160 Sales of Freestanding Hobs by Format: % Volume 2013-2018

Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Vacuum Cleaners for Household Use Grows in Indonesia

Modern Channels Cover the Main Distribution of Vacuum Cleaners, While TV Homeshopping Increases Brand Awareness

Robotic Vacuum Cleaners Are Expensive for Most People

Competitive Landscape

Electrolux Is A Leading Brand, Especially in Stick Vacuum Cleaners

Premium Vacuum Cleaners Enter the Competition

Robotic Vacuum Cleaners Made in China Receive A Positive Response, With Samsung Leading the Premium Segment

Category Data

Table 168 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 169 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

In 2017, consumer appliances in Indonesia saw a decline in value sales as people tended to hold off spending on these products. Demand for consumer appliances is seasonal, and sales usually increase during Ramadan. However, in 2017, the consumer spending trend shifted away from home appliances towards recreational activities, such as travelling, and sales of refrigeration appliances and washing machines (classified as primary consumer appliances) remained stagnant during Ramadan. Air conditioner...

Euromonitor International's Consumer Appliances in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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