CONSUMER APPLIANCES IN GREECE

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Low Consumer Confidence Poses Obstacle To Growth

Offers and Replacement Buys Drive Demand

Bsh Ikiakes Siskeves Outperforms Philips Hellenique

Reshaping of Consumer Appliances

Poor Performance Set To Continue

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 6 Sales of Consumer Appliances by Category: Value 2013-2018

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 13 Sales of Small Appliances by Category: Volume 2013-2018

Table 14 Sales of Small Appliances by Category: Value 2013-2018

Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Low Consumer Confidence Poses Obstacle To Growth

Built-in Dishwashers Continues To Outperform Freestanding Models

Offers Drive Demand for Dishwashers

Competitive Landscape

Bsh Ikiakes Siskeves Remains Dominant Player in Dishwashers

Bsh Ikiakes Siskeves Benefits From Discounts

Indesit and Whirlpool Are Main Competitors

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2013-2018

Table 36 Sales of Dishwashers by Category: Value 2013-2018

Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018

Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018

Table 39 Sales of Dishwashers by Format: % Volume 2013-2018

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018

Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018

Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023

Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Automatic Washer Dryers Leads Growth

Automatic Washing Machines With Larger Capacity and Smaller Dimensions on the Rise

Average Unit Prices Decline Due To Aggressive Promotional Activities

Competitive Landscape

Bsh Ikiakes Siskeves Remains Dominant Player

Bsh Ikiakes Siskeves Benefits From Promotional Activities

Lg Remains Leading Brand in Home Laundry Appliances

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Built-in Cooking Appliances Gaining Ground

Built-in Cooker Hoods on the Rise

Replacement Buys Boost Sales of Cookers

Competitive Landscape

Bsh Ikiakes Siskeves Continues To Lead Sales

Focus on Promotional Activities To Boost Demand

Pyramis Metallourgia Witnesses Increase in Volume Sales

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 74 NBO Company Shares of Ovens: % Volume 2014-2018

Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

Table 78 NBO Company Shares of Cookers: % Volume 2014-2018

Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Low Consumer Confidence Limits Growth

Eating Trends Have Negative Impact on Sales

Average Unit Prices Increasing

Competitive Landscape

Gedsa Ge Dimitriou Loses Share

Sales of Samsung and Rohnson Rising

Lack of Investment in Marketing by All Leading Players

Category Data

Table 85 Sales of Microwaves by Category: Volume 2013-2018

Table 86 Sales of Microwaves by Category: Value 2013-2018

Table 87 Sales of Microwaves by Category: % Volume Growth 2013-2018

Table 88 Sales of Microwaves by Category: % Value Growth 2013-2018

Table 89 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

Table 90 NBO Company Shares of Microwaves: % Volume 2014-2018

Table 91 LBN Brand Shares of Microwaves: % Volume 2015-2018

Table 92 Distribution of Microwaves by Format: % Volume 2013-2018

Table 93 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

Table 94 Forecast Sales of Microwaves by Category: Volume 2018-2023

Table 95 Forecast Sales of Microwaves by Category: Value 2018-2023

Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

Low Consumer Confidence Limiting Growth

Fridge Freezers With Bottom Freezer and Side-by-side Models on the Rise

Declining Average Unit Prices Due To Fierce Competition

Competitive Landscape

Bsh Ikiakes Siskeves Remains the Leading Player in Refrigeration Appliances

Lg Electronics Hellas Continues To Increase Volume Share

Focus on Innovation To Attract Consumers

Category Data

Table 98 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 99 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 102 Sales of Freezers by Format: % Volume 2013-2018

Table 103 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 104 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 107 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018

Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 112 NBO Company Shares of Built-in Fridges: % Volume 2014-2018

Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales of Dehumidifiers Continue To Increase

Weather Conditions Favour Split Air Conditioners

Declining Average Unit Prices

Competitive Landscape

Gedsa Ge Dimitriou Remains the Leader

Inventor and Gree on the Rise

Focus on Energy-efficiency and Connectivity

Category Data

Table 120 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 121 Sales of Air Treatment Products by Category: Value 2013-2018

Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 123 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 125 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 127 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 130 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

High Penetration Hinders Growth Within Food Preparation Appliances

Healthy Eating Trend Boosts Sales in Certain Areas

Average Unit Prices Continue To Drop

Competitive Landscape

De'longhi Kenwood Hellas and Bsh Ikiakes Siskeves Lead Sales

Bosch Posts Increase in Sales

Izzy Gaining Share

Category Data

Table 133 Sales of Food Preparation Appliances by Category: Volume 2013-2018

Table 134 Sales of Food Preparation Appliances by Category: Value 2013-2018

Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

High Penetration Hinders Growth

Male Consumers Drive Demand

Electric Toothbrushes Gathering Pace

Competitive Landscape

Philips Hellenique Outperforms De'longhi Kenwood Hellas

Braun's Sales Continue To Rise

Hair Majesty Posts Strong Performance

Category Data

Table 144 Sales of Personal Care Appliances by Category: Volume 2013-2018

Table 145 Sales of Personal Care Appliances by Category: Value 2013-2018

Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Table 148 Sales of Body Shavers by Format: % Volume 2013-2018

Table 149 Sales of Hair Care Appliances by Format: % Volume 2013-2018

Table 150 NBO Company Shares of Personal Care Appliances 2014-2018

Table 151 LBN Brand Shares of Personal Care Appliances 2015-2018

Table 152 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Low Consumer Confidence Hinders Growth

Coffee Flavour Trends Fuelling Demand for Espresso Coffee Machines

Health and Wellness Trend Boosts Sales of Electric Grills and Light Fryers

Competitive Landscape

De'longhi Kenwood Hellas Remains the Leading Player

No Major Shifts in the Competitive Environment

Nespresso Sales on the Rise

Category Data

Table 157 Sales of Small Cooking Appliances by Category: Volume 2013-2018

Table 158 Sales of Small Cooking Appliances by Category: Value 2013-2018

Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Table 161 Sales of Freestanding Hobs by Format: % Volume 2013-2018

Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Stick and Handheld Vacuum Cleaners Sales Gathering Pace

Bagless Vacuum Cleaners on the Rise

Increasing Unit Prices

Competitive Landscape

Rowenta Posts A Strong Performance

Vassilias Continues To Perform Well

Manufacturers Focus on New Product Launches

Category Data

Table 169 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 170 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018

Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Greece’s exit from its bailout programme in 2018 did not signal any substantial changes in the harsh financial conditions faced by most consumers. The austerity measures implemented since the onset of the economic crisis are still in place, while more reforms have been agreed with the country’s creditors, such as further reductions in pensions and increases in taxation. Disposable incomes did not rise significantly, while the rate of unemployment remains among the highest in the EU. Consequently...

Euromonitor International's Consumer Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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