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Consumer Appliances in Germany

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CONSUMER APPLIANCES IN GERMANY

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Changing Demographics and Lifestyles Impact Consumer Appliances in Germany

              Slowdowns Due To Saturation Set To Be Overcome by Manufacturers Which Can Provide the Most Added Value

                Small Shifts in the Competitive Landscape - the Beginning of A New Era?

                  Intensifying Competition Between Retailers and Distribution Channels

                    Growth Potential Remains Limited

                      Market Indicators

                        Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

                          Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018

                            Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

                              Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

                                Market Data

                                  Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018

                                    Table 6 Sales of Consumer Appliances by Category: Value 2013-2018

                                      Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

                                        Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

                                          Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

                                            Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

                                              Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

                                                Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

                                                  Table 13 Sales of Small Appliances by Category: Volume 2013-2018

                                                    Table 14 Sales of Small Appliances by Category: Value 2013-2018

                                                      Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018

                                                        Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018

                                                          Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018

                                                            Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018

                                                              Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018

                                                                Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018

                                                                  Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018

                                                                    Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018

                                                                      Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

                                                                        Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

                                                                          Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

                                                                            Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

                                                                              Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

                                                                                Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

                                                                                  Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

                                                                                    Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

                                                                                      Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023

                                                                                        Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023

                                                                                          Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

                                                                                            Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

                                                                                              Sources

                                                                                                Summary 1 Research Sources

                                                                                                  Headlines

                                                                                                    Prospects

                                                                                                      Previous and Current High Demand for New Products Limits Future Growth Potential

                                                                                                        Innovation Remains the Key To Growth on An Individual Level

                                                                                                          Growing Threat From Shifting Purchasing Patterns

                                                                                                            Competitive Landscape

                                                                                                              Tradition, Innovation and A Strong Presence Support Bsh's Leading Position

                                                                                                                Pressure Increases Due To the Further Emergence of International Players

                                                                                                                  Discounting Used To Boost Sales

                                                                                                                    Category Data

                                                                                                                      Table 35 Sales of Dishwashers by Category: Volume 2013-2018

                                                                                                                        Table 36 Sales of Dishwashers by Category: Value 2013-2018

                                                                                                                          Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018

                                                                                                                            Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018

                                                                                                                              Table 39 Sales of Dishwashers by Format: % Volume 2013-2018

                                                                                                                                Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

                                                                                                                                  Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018

                                                                                                                                    Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018

                                                                                                                                      Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018

                                                                                                                                        Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

                                                                                                                                          Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023

                                                                                                                                            Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023

                                                                                                                                              Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

                                                                                                                                                Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

                                                                                                                                                  Headlines

                                                                                                                                                    Prospects

                                                                                                                                                      Demographic Developments Limit the Growth Potential of Home Laundry Appliances

                                                                                                                                                        Consumers Seek Faster, More Efficient and Automated Home Laundry Appliances

                                                                                                                                                          Smart Appliances Need To Offer Consumers Measurable Benefits in Order To Have An Impact

                                                                                                                                                            Competitive Landscape

                                                                                                                                                              Focus on Innovation and Strong Retail Presence Contribute To Bsh's Success

                                                                                                                                                                Added Value for Future Growth

                                                                                                                                                                  Faster and More Energy-efficient But Still Strong on Dirt and Stains

                                                                                                                                                                    Chart 1 Samsung QuickDrive with AddWash and automatic dosage

                                                                                                                                                                      Category Data

                                                                                                                                                                        Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018

                                                                                                                                                                          Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018

                                                                                                                                                                            Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

                                                                                                                                                                              Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

                                                                                                                                                                                Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

                                                                                                                                                                                  Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

                                                                                                                                                                                    Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

                                                                                                                                                                                      Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

                                                                                                                                                                                        Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

                                                                                                                                                                                          Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

                                                                                                                                                                                            Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

                                                                                                                                                                                              Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

                                                                                                                                                                                                Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

                                                                                                                                                                                                  Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

                                                                                                                                                                                                    Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                      Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                            Successful Developments in the Past Limit Future Growth

                                                                                                                                                                                                              Demand for Flush, Integrated Designs Drives Sales of Built-in Solutions

                                                                                                                                                                                                                Lifestyle Trends Support Sales of Highly Innovative Ovens

                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                    Bsh Continues To Gain Share

                                                                                                                                                                                                                      Technological Advances and Added Value

                                                                                                                                                                                                                        the Perfect Dinner in Less Time

                                                                                                                                                                                                                          Chart 2 Miele DO - The smart Dialog oven with integrated chef

                                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                                              Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018

                                                                                                                                                                                                                                Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018

                                                                                                                                                                                                                                  Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                    Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                      Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018

                                                                                                                                                                                                                                        Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018

                                                                                                                                                                                                                                          Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

                                                                                                                                                                                                                                            Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

                                                                                                                                                                                                                                              Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

                                                                                                                                                                                                                                                Table 74 NBO Company Shares of Ovens: % Volume 2014-2018

                                                                                                                                                                                                                                                  Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

                                                                                                                                                                                                                                                    Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

                                                                                                                                                                                                                                                      Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

                                                                                                                                                                                                                                                        Table 78 NBO Company Shares of Cookers: % Volume 2014-2018

                                                                                                                                                                                                                                                          Table 79 NBO Company Shares of Range Cookers: % Volume 2014-2018

                                                                                                                                                                                                                                                            Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                              Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

                                                                                                                                                                                                                                                                Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                  Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

                                                                                                                                                                                                                                                                    Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                      Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                            Simple, Quick and Convenient - Busy Consumers Value the Benefits of Microwaves

                                                                                                                                                                                                                                                                              Ease of Access and Replacement Works in Favour of Freestanding Microwaves

                                                                                                                                                                                                                                                                                Ordering Online As Easy As Using A Microwave

                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                    Vestel Remains the Leading Player in Microwaves

                                                                                                                                                                                                                                                                                      Innovation and Sophistication Drive Growth in Both Volume and Value Terms

                                                                                                                                                                                                                                                                                        Private Label on the Rise

                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                            Table 86 Sales of Microwaves by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                              Table 87 Sales of Microwaves by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                Table 88 Sales of Microwaves by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                  Table 89 Sales of Microwaves by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                    Table 90 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                      Table 91 NBO Company Shares of Microwaves: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                        Table 92 LBN Brand Shares of Microwaves: % Volume 2015-2018

                                                                                                                                                                                                                                                                                                          Table 93 Distribution of Microwaves by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                            Table 94 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

                                                                                                                                                                                                                                                                                                              Table 95 Forecast Sales of Microwaves by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                Table 96 Forecast Sales of Microwaves by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                  Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                    Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                                          Sophisticated Demands Affect Unit Prices

                                                                                                                                                                                                                                                                                                                            Past Purchases and High Penetration Rates Limit Growth Potential

                                                                                                                                                                                                                                                                                                                              German Consumers Remain Keen on In-store Sales

                                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                                  Bsh Continues To Benefit From A High Level of Brand Recognition and A Strong Retail Presence

                                                                                                                                                                                                                                                                                                                                    Threat From Overseas Increases Pressure

                                                                                                                                                                                                                                                                                                                                      Higher Levels of Convenience Without Loss of Energy Efficiency

                                                                                                                                                                                                                                                                                                                                        Chart 3 LG GSXNEAZ with InstaView DoorinDoor technology

                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                            Table 99 Sales of Refrigeration Appliances by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                              Table 100 Sales of Refrigeration Appliances by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                  Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                    Table 103 Sales of Freezers by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                      Table 104 Sales of Freezers by Volume Capacity: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                        Table 105 Sales of Fridge Freezers by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                          Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                            Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                              Table 108 Sales of Fridges by Volume Capacity: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                                  Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

                                                                                                                                                                                                                                                                                                                                                                    Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                                      Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                                        Table 113 NBO Company Shares of Built-in Fridges: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                                          Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                                            Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                              Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                  Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                    Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                      Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                                                                            Growing Importance of Clean Air

                                                                                                                                                                                                                                                                                                                                                                                              Air Conditioners Continuing To Perform Well

                                                                                                                                                                                                                                                                                                                                                                                                Complexity of Systems To Dampen Retail Sales

                                                                                                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                    De'longhi Leads the Category Thanks To Innovative and High Quality Products

                                                                                                                                                                                                                                                                                                                                                                                                      Fragmentation Leads To Fierce Competition

                                                                                                                                                                                                                                                                                                                                                                                                        Automatically Fresher, Cleaner and Cooler Air

                                                                                                                                                                                                                                                                                                                                                                                                          Chart 4 Dyson Pure Cool

                                                                                                                                                                                                                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                                                                                                                                                                                                                              Table 121 Sales of Air Treatment Products by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                Table 122 Sales of Air Treatment Products by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                  Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                    Table 124 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                      Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                        Table 126 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                          Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                            Table 128 Distribution of Air Treatment Products by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                              Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 131 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                            Lifestyle Choices Support the Growth of Food Preparation Appliances

                                                                                                                                                                                                                                                                                                                                                                                                                                              Health and Wellness Trends Support Sales of Juice Extractors in Particular

                                                                                                                                                                                                                                                                                                                                                                                                                                                Price-sensitivity and Saturation To Dampen Sales of Food Processors

                                                                                                                                                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                    A Balance Between Tradition and Innovation Supports Bsh and Braun

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Vorwerk Starts To Restructure

                                                                                                                                                                                                                                                                                                                                                                                                                                                        Tradition and Nostalgia Benefit Domestic Brands

                                                                                                                                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 134 Sales of Food Preparation Appliances by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 135 Sales of Food Preparation Appliances by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Demographic and Lifestyle Trends Contribute To Growth

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Professional Care at Home

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Oral Hygiene Appliances Benefiting From Recommendation by Dentists

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Procter & Gamble Remains the Clear Category Leader

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Philips Benefits From New Product Launches

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Future Growth To Be Driven by Innovative and More Efficient Products

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 145 Sales of Personal Care Appliances by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 146 Sales of Personal Care Appliances by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 149 Sales of Body Shavers by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 150 Sales of Hair Care Appliances by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 151 NBO Company Shares of Personal Care Appliances 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 152 LBN Brand Shares of Personal Care Appliances 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 153 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Small Cooking Appliances Benefiting From Busy Lifestyles and Demand for Convenience

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Germany Remains A Coffee Loving Nation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Retailers Fight for Share

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Severin Remains the Leading Player in Small Cooking Appliances

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Premium Players Record Stronger Growth

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Strong Product Presentation and Giveaways Help To Drive Sales

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 158 Sales of Small Cooking Appliances by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 159 Sales of Small Cooking Appliances by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 162 Sales of Freestanding Hobs by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Convenience and Versatility in Strong Demand

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Factors Driving and Limiting Demand for Robotic Vacuum Cleaners

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Consumers Want the Best of All Worlds and at A Reasonable Price

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Shuffling of Manufacturer Rankings Due To Innovative New Launches

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Manufacturers of Robotic Vacuum Cleaners Perform Well

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            No Room for Domestic Players?

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 170 Sales of Vacuum Cleaners by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 171 Sales of Vacuum Cleaners by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Consumer appliances in Germany remained a very dynamic market in 2018 in terms of new product developments and launches. Innovation was one of the key drivers of growth, helping to maintain consumer attention and awareness in an otherwise generally highly saturated industry. With regard to the development of volume and value sales, which remained positive in 2018, various factors played a significant role.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Euromonitor International's Consumer Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Product coverage: Major Appliances, Small Appliances.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Why buy this report?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Get a detailed picture of the Consumer Appliances market;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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