CONSUMER APPLIANCES IN THAILAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Urban Population Increases Rapidly Boosting Sales Growth

for Consumer Appliances, the Key Attribute Is Energy Efficiency

Top Manufacturers Are Dogged at Their Leading Positions

Online Retailers Are the Rising Star Bouncing From Higher Internet Penetration

Rising Purchasing Power Will Fuel Demand for Premium Products

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 6 Sales of Consumer Appliances by Category: Value 2013-2018

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 13 Sales of Small Appliances by Category: Volume 2013-2018

Table 14 Sales of Small Appliances by Category: Value 2013-2018

Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Demand for Dishwashers in Thailand Is in An Urban Niche

Thai Consumers Struggle With the Core Advantage of Having A Dishwasher

Freestanding Dishwashers Are More Popular

Competitive Landscape

the Competitive Environment Is Ostensibly An Oligopoly With Little Promotional Strategy

Bosch Leads

Electrolux Focuses on Consumers' Lifestyle Needs

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2013-2018

Table 36 Sales of Dishwashers by Category: Value 2013-2018

Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018

Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018

Table 39 Sales of Dishwashers by Format: % Volume 2013-2018

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018

Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018

Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023

Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Rainfall Across Much of the Region Encourages Greater Demand for Home Laundry Appliances

Dislike and Expense of Laundrettes Prompts Consumers To Buy Home Laundry Appliances

Premium Home Laundry Appliances Sales Are Driven by High-income Consumers

Competitive Landscape

Electrolux Is Firmly Confident in Its Product Quality

With A Focus on Hygiene, Panasonic Presents Intelligent Technology

Panasonic Employs Brand Ambassadors To Suit Its Image

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Thai Consumers Hesitate To Use Ovens With High Electricity Consumption

Consumers Have Concerns Over Cooking Times and Food Quality

Thai Cooking Leads To Demand for Cooker Hoods

Competitive Landscape

Lucky Flame Reinforces Its Marketing Budget Challenging Others With Its Product Warranty

Smeg Reigns in Premium Large Cooking Appliances

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 74 NBO Company Shares of Ovens: % Volume 2014-2018

Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

Table 78 NBO Company Shares of Cookers: % Volume 2014-2018

Table 79 NBO Company Shares of Range Cookers: % Volume 2014-2018

Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

the Convenience of Microwaves Stands Out

Scientists Raise Concerns and the Limitations of Microwaves

Competitive Landscape

Modern Trade Retailers Notice Indirect Competition From Online Retailers

Samsung Understands Consumers' Difficulty in Removing Residual Food Odours

Category Data

Table 86 Sales of Microwaves by Category: Volume 2013-2018

Table 87 Sales of Microwaves by Category: Value 2013-2018

Table 88 Sales of Microwaves by Category: % Volume Growth 2013-2018

Table 89 Sales of Microwaves by Category: % Value Growth 2013-2018

Table 90 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

Table 91 NBO Company Shares of Microwaves: % Volume 2014-2018

Table 92 LBN Brand Shares of Microwaves: % Volume 2015-2018

Table 93 Distribution of Microwaves by Format: % Volume 2013-2018

Table 94 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

Table 95 Forecast Sales of Microwaves by Category: Volume 2018-2023

Table 96 Forecast Sales of Microwaves by Category: Value 2018-2023

Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Look for Durable and Energy-efficient Refrigeration Appliances

Manufacturers Strive for Energy Efficiency

Grim Outlook for Built-in Fridge Freezers

Competitive Landscape

Toshiba Continues To Extend Its Product Line To Sustain Its Position

Lg Focuses on Smart Technology for More Convenient Living

Toshiba and Lg Focus on Consumers' Needs and Satisfaction

Category Data

Table 99 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 100 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 103 Sales of Freezers by Format: % Volume 2013-2018

Table 104 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 105 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 108 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018

Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 114 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Summer Is A Nightmare for Thai People Since Temperatures Rise Endlessly

Health-conscious Consumers Seek the Many Benefits of Air Purifiers

Competitive Landscape

Retailers Stimulate Sales Through Price Bundling

Retailers Attract Purchases With Various Promotions

Manufacturers Remain Unique With Lucky Draw Campaigns and Gift Vouchers

Category Data

Table 119 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 120 Sales of Air Treatment Products by Category: Value 2013-2018

Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 122 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 123 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 124 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 126 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 127 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 129 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

the Numerous Home-made Dessert Cafés in Thailand Boost Demand for Mixers

Health-conscious Consumers Turn To Mixers

Home-made Fresh Juices Are Popular As They Address the Healthy Living Trend

Competitive Landscape

Consumers Cling To Philips for Its Practicality

Philips Dominates Centrifugal Juicers

Philips Provides Choice

Category Data

Table 132 Sales of Food Preparation Appliances by Category: Volume 2013-2018

Table 133 Sales of Food Preparation Appliances by Category: Value 2013-2018

Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Electric Facial Cleansers Gains Huge Popularity Among Thai Consumers

Oral Care Appliances Target Thai Consumers of All Ages

Competitive Landscape

Kuron Maintains Its Dominance of Electric Facial Cleansers and Hair Care Appliances

Reviews and Recommendations Keep Kuron As the Top Player in Electric Facial Cleansers

Kuron Dominates Hair Care Appliances

Category Data

Table 143 Sales of Personal Care Appliances by Category: Volume 2013-2018

Table 144 Sales of Personal Care Appliances by Category: Value 2013-2018

Table 145 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

Table 146 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Table 147 Sales of Body Shavers by Format: % Volume 2013-2018

Table 148 Sales of Hair Care Appliances by Format: % Volume 2013-2018

Table 149 NBO Company Shares of Personal Care Appliances 2014-2018

Table 150 LBN Brand Shares of Personal Care Appliances 2015-2018

Table 151 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

Table 152 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

Table 153 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

Table 154 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

Table 155 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Thai Consumers Look for Pod Coffee Machines for Household Consumption

Consumers Have the Choice of An Array of Coffee Makers

Demand for Kettles Ascends Steadily Due To Its Common Function

Competitive Landscape

Sharp Maintains Its Leading Position in Rice Cookers

Competition Stagnates in Deep Fat Fryers Due To Declining Popularity

Category Data

Table 156 Sales of Small Cooking Appliances by Category: Volume 2013-2018

Table 157 Sales of Small Cooking Appliances by Category: Value 2013-2018

Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Table 160 Sales of Freestanding Hobs by Format: % Volume 2013-2018

Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales of Vacuum Cleaners Are Boosted by Modern Decor Styles

Sales Grow Robustly Due To A Positive Perception of the Capability of Vacuum Cleaners

Massive Boom in Robotic Vacuum Cleaners

Competitive Landscape

Electrolux Persists on Its Growth Path With High Product Quality

Electrolux Enters Robotic Vacuum Cleaners

Robot Maker Keeps Pace in Technological Innovation

Category Data

Table 168 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 169 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 172 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018

Table 173 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 174 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 175 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 176 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 177 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 178 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 179 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Many Thai people work in central business districts, with traffic jams and crowds. Since there is limited housing space in city areas, most citizens rent apartments near their offices to avoid long commutes, or they own condominiums close to public transport. Greater urbanisation stimulates the consumer appliances industry for practical and on-demand fulfilment products such as air purifiers for better air quality inside homes, microwaves for heating precooked and frozen food from convenience st...

Euromonitor International's Consumer Appliances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.