CONSUMER APPLIANCES IN THE NETHERLANDS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Another Positive Year for Consumer Appliances in 2018

Premiumisation of Consumer Appliances Boosts Value Sales in 2018

Small Specialist Companies Record Fastest Growth While Established Players Focus on Specific Value

Internet Retailing To Continue Growing in Consumer Appliances

Outlook Positive for Consumer Appliances But Volume Growth Expected To Slow Down

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 6 Sales of Consumer Appliances by Category: Value 2013-2018

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 13 Sales of Small Appliances by Category: Volume 2013-2018

Table 14 Sales of Small Appliances by Category: Value 2013-2018

Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Shift Towards Built-in Dishwashers Boosts Volume Sales of Dishwashers

Energy Efficiency in Dishwashers Important But Connectivity Not A Selling Point

Full Size Dishwashers Remain Dominant Though Slimline and Compact Are Growing

Competitive Landscape

Bsh Huishoudapparaten Retains Leading Position Ahead of Siemens Nederland BV

Electrolux Home Products Growing Due To Innovation

Whirlpool Nederland Continues To Suffer Volume Share Decline

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2013-2018

Table 36 Sales of Dishwashers by Category: Value 2013-2018

Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018

Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018

Table 39 Sales of Dishwashers by Format: % Volume 2013-2018

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018

Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018

Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023

Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Home Laundry Volume Sales Saved by Automatic Dryers and Automatic Washer Dryers

Automatic Washing Machines Declines in Retail Volume Terms Amidst Maturity

Shift To Energy Efficient Appliances Sparks No Price Increases in 2018

Competitive Landscape

Whirlpool Nederland's Volume Sales Continue To Decline in 2018

Fastest Growing Samsung Invest in Innovations With New Product Development

Electrolux Home Products Leads Home Laundry Appliances in 2018

Chart 1 Electrolux Netherlands BV's AEG Series

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Positive Housing Market Continues To Drive Volume Sales of Large Cooking Appliances

Built-in Hobs Benefits From New Climate Change Agreement

Consumers Interested in Aesthetic and High-performance Appliances

Competitive Landscape

Atag Nederland BV Leads Large Cooking Appliances in A Concentrated Landscape

International Brands Dominate But Small Upcoming Brands Emerge

Specialists Record Fastest Growth in Large Cooking Appliances

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 74 NBO Company Shares of Ovens: % Volume 2014-2018

Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

Table 78 NBO Company Shares of Cookers: % Volume 2014-2018

Table 79 NBO Company Shares of Range Cookers: % Volume 2014-2018

Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Housing Market Boosts Volume Sales of Microwaves

Average Unit Price Increases in Microwaves Driven by Built-in Formats

Connectivity Not A Consideration in Consumers' Purchasing Decisions

Competitive Landscape

Samsung Electronics Nederland Retains Leading Position in Microwaves

Small Players and Private Label Attract Consumers With Low Prices in Microwaves

Atag Nederland BV and Electrolux Home Products Register Volume Gains in 2018

Category Data

Table 86 Sales of Microwaves by Category: Volume 2013-2018

Table 87 Sales of Microwaves by Category: Value 2013-2018

Table 88 Sales of Microwaves by Category: % Volume Growth 2013-2018

Table 89 Sales of Microwaves by Category: % Value Growth 2013-2018

Table 90 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

Table 91 NBO Company Shares of Microwaves: % Volume 2014-2018

Table 92 LBN Brand Shares of Microwaves: % Volume 2015-2018

Table 93 Distribution of Microwaves by Format: % Volume 2013-2018

Table 94 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

Table 95 Forecast Sales of Microwaves by Category: Volume 2018-2023

Table 96 Forecast Sales of Microwaves by Category: Value 2018-2023

Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

Built-in Refrigeration Appliances Boost Volume Sales of Refrigeration Appliances

Demand for Refrigeration Appliances Increases Due To Hot Summer in 2018

Average Unit Price Due To Demand for Energy Efficient and Higher Capacity Models

Competitive Landscape

Electrolux Home Products Retains Leadership of Refrigeration Appliances

Whirlpool Nederland BV Suffers Yet Another Decline in Volume Sales in 2018

Small Wine Cooler Manufacturers Grow the Fastest in 2018

Category Data

Table 99 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 100 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 103 Sales of Freezers by Format: % Volume 2013-2018

Table 104 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 105 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 108 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018

Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 113 NBO Company Shares of Built-in Fridges: % Volume 2014-2018

Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Hot Summer of 2018 Gives Boost To Volume Sales of Air Treatment Products

Greater Emphasis on Comfort and Healthy Living in Air Treatment Products

Connected Air Treatment Products Growing From A Niche Position

Competitive Landscape

De'longhi Nederland BV Leads in Air Treatment But Loses Volume Share in 2018

Euromac BV Gains Volume Share in 2018, Growing From A Niche

New Players in Air Treatment Products Launch Innovative Models

Chart 2 Dyson Benelux BV's Dyson Pure Cool

Category Data

Table 121 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 122 Sales of Air Treatment Products by Category: Value 2013-2018

Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 124 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 126 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 128 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 131 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Health Trend A Major Boost for Food Preparation Appliances

Consumers Looking for Multifunctional Products in Food Preparation Appliances

Internet Retailing Grows Strongly As Consumers Look for Value for Money

Competitive Landscape

Bsh Huishoudapparaten Gains Leadership of Food Preparation Appliances

Koninklijke Philips Electronics Loses Leadership

Homeland Housewares Records Fastest Retail Volume Growth

Category Data

Table 134 Sales of Food Preparation Appliances by Category: Volume 2013-2018

Table 135 Sales of Food Preparation Appliances by Category: Value 2013-2018

Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Personal Grooming Takes Centre Stage, Benefitting Personal Care Appliances

Men's Shavers - Wet Holds Higher Share by Format

Internet Retailing Grows Strongly in Personal Care Appliances in 2018

Competitive Landscape

Koninklijke Philips Electronics Maintains Narrow Lead

Smaller Players Make Volume Gains in Personal Care Appliances

Category Data

Table 145 Sales of Personal Care Appliances by Category: Volume 2013-2018

Table 146 Sales of Personal Care Appliances by Category: Value 2013-2018

Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Table 149 Sales of Body Shavers by Format: % Volume 2013-2018

Table 150 Sales of Hair Care Appliances by Format: % Volume 2013-2018

Table 151 NBO Company Shares of Personal Care Appliances 2014-2018

Table 152 LBN Brand Shares of Personal Care Appliances 2015-2018

Table 153 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Need To Experience Foodservice in the Home Drives Small Cooking Appliances

Health Trend Still An Important Driver of Volume Sales in Small Cooking Appliances

Average Unit Price Increases for Small Cooking Appliances in 2018

Competitive Landscape

Koninklijke Philips Electronics Leads Small Cooking Appliances

Small Coffee Machine Manufacturers Record Fastest Growth

Private Label Growing in Small Cooking Appliances

Category Data

Table 158 Sales of Small Cooking Appliances by Category: Volume 2013-2018

Table 159 Sales of Small Cooking Appliances by Category: Value 2013-2018

Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Table 162 Sales of Freestanding Hobs by Format: % Volume 2013-2018

Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Stick Vacuum Cleaners Grows From Niche Conquering Vacuum Cleaners

Robotic Vacuum Cleaners Slows Down As Maturity Starts To Set in

Connected Robotic Vacuum Cleaners Interesting for Consumers

Competitive Landscape

Koninklijke Philips Electronics Retains Leadership of Vacuum Cleaners

Intense Competition Between Second and Third Rank

Asimotion BV Suffers Competition From Smaller New Players

Category Data

Table 170 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 171 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018

Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer appliances experienced another positive year in 2018, recording positive retail volume sales both in major and small appliances. Due to the positive housing market and growing economy, consumer confidence remained high as consumers sought to renovate their kitchens and replace their old consumer appliances. Value sales were driven by unit price growth due to a shift by consumers towards premium consumer appliances and energy efficient models in mainly major appliances. Built-in major ap...

Euromonitor International's Consumer Appliances in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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