CONSUMER APPLIANCES IN NIGERIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Appliances Remains Underdeveloped But Offers Potential for Growth

Premium Brands Recover From Impact of the Recession

Locally Assembled Major Appliance Manufacturers Intensify Promotional Activities

Electronics and Appliance Specialist Retailers Dominates Distribution

Economic Stability To Boost Sales Over the Forecast Period

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 6 Sales of Consumer Appliances by Category: Value 2013-2018

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 13 Sales of Small Appliances by Category: Volume 2013-2018

Table 14 Sales of Small Appliances by Category: Value 2013-2018

Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Dishwashers Remains A Niche and Luxury Consumer Appliance

New Entrants Expected To Drive Growth

Price Competition and Economic Stability To Stimulate Growth

Competitive Landscape

Fouani Nigeria Dominates Dishwashers, But Consumers Remain Price Sensitive

Low Demand Is Not Encouraging for the Category

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2013-2018

Table 36 Sales of Dishwashers by Category: Value 2013-2018

Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018

Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018

Table 39 Sales of Dishwashers by Format: % Volume 2013-2018

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018

Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018

Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023

Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Time-constrained Lifestyles of Employed Women Spur Growth

Automatic Washing Machines Records Fastest Growth

Steep Competition To Boost Volume Sales

Competitive Landscape

Fouani Nigeria Ltd Leads Home Laundry Appliances Due To Wide Distribution Network

Pz Cussons Records Fastest Growth Due To Increased Marketing Campaigns

Electronics and Appliance Specialist Retailers Dominates

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Number of Women in the Workforce Stimulates Growth

Cookers Dominates Category

Price Competition Improves Consumer Demand

Competitive Landscape

Fareast Mercantile Leads Due To Increasing Marketing Initiatives

Pz Cussons Strengthens Position

Electronics and Appliance Specialist Retailers Dominates

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 71 NBO Company Shares of Cookers: % Volume 2014-2018

Table 72 NBO Company Shares of Range Cookers: % Volume 2014-2018

Table 73 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 74 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 75 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 76 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 77 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 78 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Busy Lifestyles of Growing Urban Population Bode Well for Category's Performance

Built-in Microwaves Yet To Develop A Presence in Nigeria

Economic Stability To Boost Growth

Competitive Landscape

Panaserv Nigeria Ltd Leads Microwaves

Fouani Nigeria Ltd Retains Second Position

Samsung Electronics West Africa Ltd Enjoys Fastest Growth

Category Data

Table 79 Sales of Microwaves by Category: Volume 2013-2018

Table 80 Sales of Microwaves by Category: Value 2013-2018

Table 81 Sales of Microwaves by Category: % Volume Growth 2013-2018

Table 82 Sales of Microwaves by Category: % Value Growth 2013-2018

Table 83 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

Table 84 NBO Company Shares of Microwaves: % Volume 2014-2018

Table 85 LBN Brand Shares of Microwaves: % Volume 2015-2018

Table 86 Distribution of Microwaves by Format: % Volume 2013-2018

Table 87 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

Table 88 Forecast Sales of Microwaves by Category: Volume 2018-2023

Table 89 Forecast Sales of Microwaves by Category: Value 2018-2023

Table 90 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

Table 91 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Urban Population Drives Growth

Energy Efficiency of Refrigeration Appliances Drives Growth of Major Brands

Freestanding Chest Freezers Drives Volume Growth

Competitive Landscape

Haier Thermacool Leads Refrigeration Appliances Due To Energy-efficient Innovation

Scanfrost Retains Second Rank

Locally Manufactured Refrigeration Appliances Dominate

Category Data

Table 92 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 93 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 94 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 95 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 96 Sales of Freezers by Format: % Volume 2013-2018

Table 97 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 98 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 99 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 100 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 101 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 102 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 103 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 104 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 105 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 106 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 107 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 108 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 109 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 110 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 111 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Awareness of Energy Efficiency Is Growth Driver

Cooling Fans Is Most Popular Product

Population Growth and Warm Weather Conditions Drive Demand

Competitive Landscape

Global Appliances Nigeria Ltd Maintains Leadership

Fouani Nigeria Leads Air Conditioners

Competition Amongst Types and Brands

Category Data

Table 112 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 113 Sales of Air Treatment Products by Category: Value 2013-2018

Table 114 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 115 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 116 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 117 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 118 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 119 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 120 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 121 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 122 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 123 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 124 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Healthy Lifestyles and Convenience Stimulate Growth

Blenders Holds Highest Retail Volume Share

Internet Retailing Supports Growth

Competitive Landscape

Pricerite Products Ltd Leads Food Preparation Appliances

Global Appliances Nigeria Ltd Ranks Second

Second-hand Offerings Versus New Appliances

Category Data

Table 125 Sales of Food Preparation Appliances by Category: Volume 2013-2018

Table 126 Sales of Food Preparation Appliances by Category: Value 2013-2018

Table 127 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

Table 128 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Table 129 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

Table 130 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

Table 131 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

Table 132 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

Table 133 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

Table 134 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

Table 135 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Growing Urban Population Is Expected To Spur Growth

Rice Cookers Gaining Awareness

Economic Growth and Stable Power Supply To Stimulate Growth

Competitive Landscape

Philips Nigeria Leads Based on Reputable Brand Reputation

Fareast Mercantile Co Ltd Retains Second Position

Price Competition Continues To Affect Demand for Certain Brands

Category Data

Table 136 Sales of Small Cooking Appliances by Category: Volume 2013-2018

Table 137 Sales of Small Cooking Appliances by Category: Value 2013-2018

Table 138 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

Table 139 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Table 140 Sales of Freestanding Hobs by Format: % Volume 2013-2018

Table 141 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

Table 142 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

Table 143 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

Table 144 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

Table 145 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

Table 146 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

Table 147 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Increase in Marketing Campaigns To Stimulate Growth

Stick Vacuum Cleaners Gaining in Popularity

Strong Competition Amongst Players

Competitive Landscape

Panaserv Nigeria Ltd Retains Leadership

Pricerite Nigeria Strengthens Second Position

Internet Retailing Dominates Distribution

Category Data

Table 148 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 149 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 150 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 151 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 152 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 153 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 154 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 155 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 156 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 157 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 158 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

With gradual economic growth and increased consumer confidence in 2018 following on from the recession in 2016, consumer appliances continued to perform well in Nigeria. There has been growing demand for new consumer appliances as replacement cycles of old appliances due to improvements in economic conditions and rising purchasing power in the country were observed. The review period was highlighted by manufacturers increasing volume sales through price discounts and promotional activities to ap...

Euromonitor International's Consumer Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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