CONSUMER APPLIANCES IN ROMANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Good Performance by Consumer Appliances

the Romanian Consumer Is Becoming More Sophisticated

the Competition Intensifies

Romanians Prefer Chained Specialist Retailers

Optimistic Outlook for Consumer Appliances in Romania

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 6 Sales of Consumer Appliances by Category: Value 2013-2018

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 13 Sales of Small Appliances by Category: Volume 2013-2018

Table 14 Sales of Small Appliances by Category: Value 2013-2018

Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Fast Sales Increase, But Still Large Room for Growth

Built-in Dishwashers Dominates Sales

Modern Retailing Tops Sales

Competitive Landscape

Dishwashers Is A Fragmented Category

Innovation Is A Common Strategy

Companies Engage in Consumer Education

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2013-2018

Table 36 Sales of Dishwashers by Category: Value 2013-2018

Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018

Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018

Table 39 Sales of Dishwashers by Format: % Volume 2013-2018

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018

Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018

Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023

Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Positive Growth for Home Laundry Appliances in 2018

Automatic Dryers Posts Strong Growth

Romanians Seek Effective Clothes Care

Competitive Landscape

SC Arctic Is the Leader

Domestic Manufacturing Set To Expand

Innovative Products Catch the Eye

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Most Romanians Still Cook and Dine at Home

Ovens Sees the Fastest Retail Volume Growth

Key Review Period Trends Set To Continue

Competitive Landscape

SC Arctic Leads the Way

Innovation Addresses Healthier Cooking Demand

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 74 NBO Company Shares of Ovens: % Volume 2014-2018

Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

Table 78 NBO Company Shares of Cookers: % Volume 2014-2018

Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Microwaves on A Downward Spiral

Built-in Microwaves Drive Growth

Modern Retailing Dominates Distribution

Competitive Landscape

Samsung Is the Top Brand

Brand Owners Continue To Innovate

Category Data

Table 85 Sales of Microwaves by Category: Volume 2013-2018

Table 86 Sales of Microwaves by Category: Value 2013-2018

Table 87 Sales of Microwaves by Category: % Volume Growth 2013-2018

Table 88 Sales of Microwaves by Category: % Value Growth 2013-2018

Table 89 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

Table 90 NBO Company Shares of Microwaves: % Volume 2014-2018

Table 91 LBN Brand Shares of Microwaves: % Volume 2015-2018

Table 92 Distribution of Microwaves by Format: % Volume 2013-2018

Table 93 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

Table 94 Forecast Sales of Microwaves by Category: Volume 2018-2023

Table 95 Forecast Sales of Microwaves by Category: Value 2018-2023

Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

Refrigeration Appliances Keep on Growing Sales

Fridge Freezers Most Dynamic in 2018

Chained Specialist Retailers Sell the Highest Volumes

Competitive Landscape

SC Arctic Holds Onto the Leading Position

Innovation Becomes Common

Private Label Set To Gain Ground

Category Data

Table 98 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 99 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 102 Sales of Freezers by Format: % Volume 2013-2018

Table 103 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 104 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 107 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018

Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 112 NBO Company Shares of Built-in Fridges: % Volume 2014-2018

Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Air Treatment Products Enjoys Positive Growth

Humidifiers and Dehumidifiers See Healthy Growth From A Low Base

Growing Importance of Internet Retailing

Competitive Landscape

Lg Stays in First Place

Innovation Plays A Key Role

Adopting A Csr Approach

Category Data

Table 120 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 121 Sales of Air Treatment Products by Category: Value 2013-2018

Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 123 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 125 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 127 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 130 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Another Year of Growth for Food Preparation Appliances in Romania

Slow Juicers Sees Retail Volume Sales Surge

Healthier Lifestyles Lead To Healthy Demand

Competitive Landscape

International Brands Compete for Shares

Marketing and Education Improve Understanding and Promote Consumer Loyalty

Innovation As A Key Strategy

Category Data

Table 133 Sales of Food Preparation Appliances by Category: Volume 2013-2018

Table 134 Sales of Food Preparation Appliances by Category: Value 2013-2018

Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Romanians Are More Inclined To Take Care of Their Bodies

Male-centric Products Soar in Demand

Ongoing Trends Set To Support Forecast Period Growth

Competitive Landscape

Braun Oral-b Is the Main Brand

Product Innovation Is A Key Success Factor

Brands Appeal To Female Consumers

Category Data

Table 144 Sales of Personal Care Appliances by Category: Volume 2013-2018

Table 145 Sales of Personal Care Appliances by Category: Value 2013-2018

Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Table 148 Sales of Body Shavers by Format: % Volume 2013-2018

Table 149 Sales of Hair Care Appliances by Format: % Volume 2013-2018

Table 150 NBO Company Shares of Personal Care Appliances 2014-2018

Table 151 LBN Brand Shares of Personal Care Appliances 2015-2018

Table 152 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Good Performance by Small Cooking Appliances

A More Modern Consumer Base

Pod and Espresso Coffee Machines on An Upward Trajectory

Competitive Landscape

Famous International Famous Dominate Sales

Brand Owners Keep on Innovating

Category Data

Table 157 Sales of Small Cooking Appliances by Category: Volume 2013-2018

Table 158 Sales of Small Cooking Appliances by Category: Value 2013-2018

Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Table 161 Sales of Freestanding Hobs by Format: % Volume 2013-2018

Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Vacuum Cleaners on A Positive Growth Trend

Handheld and Robotic Vacuum Cleaners Post Healthy Growth Rates

Chained Specialist Retailers Lead Distribution

Competitive Landscape

International Brands Are the Preferred Choice

Innovative Vacuum Cleaners Fare Well With Local Consumers

Fierce Competition Within Robotic Vacuum Cleaners

Category Data

Table 169 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 170 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018

Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer appliances registered another year of growth in both retail volume and value terms in 2018. The improving economic situation in the country, which is reflected in rising disposable incomes, supported this positive performance. Romanians no longer base their purchasing decisions solely on product prices; instead, they gravitate towards high-quality appliances with a multitude of features. Consequently, product portfolios are becoming more diversified, as consumers are more educated and i...

Euromonitor International's Consumer Appliances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.