CONSUMER APPLIANCES IN JAPAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Demographic Developments Contribute To Modest Growth

Time Pressures Support Demand

Japanese Manufacturers Finally Focus on Connected Appliances

Internet Retailing Grows Quickly in Small Appliances

Overall Stagnation Expected Over Forecast Period, But Areas of Potential Remain

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 6 Sales of Consumer Appliances by Category: Value 2013-2018

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 13 Sales of Small Appliances by Category: Volume 2013-2018

Table 14 Sales of Small Appliances by Category: Value 2013-2018

Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Lack of New House Completions To Negatively Affect Dishwashers in Japan

Formats Remain Limited in Dishwashers

Connectivity Is Still Negligible in Dishwashers

Competitive Landscape

Highly Consolidated Category

Lack of Competition Might Constrain Product Innovation in Dishwashers

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2013-2018

Table 36 Sales of Dishwashers by Category: Value 2013-2018

Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018

Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018

Table 39 Sales of Dishwashers by Format: % Volume 2013-2018

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018

Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018

Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023

Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Premiumisation Continues To Drive Home Laundry Appliances in Japan

the Basic Benefits of Home Laundry Appliances Are Still Relevant

Connected Laundry Appliances Present An Opportunity

Competitive Landscape

Hitachi Maintains Share Growth

Chinese Manufacturers Expand Presence

Domestic Leaders May Be Under Threat

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Demographic Trends Militate Against Expansion

Innovation in Small Appliances Subdues Demand

Hectic Lifestyles Provide Another Obstacle

Competitive Landscape

Fuji's Lead Founded on Cooker Hoods

Significant Barriers To Foreign Involvement in the Category

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 74 NBO Company Shares of Ovens: % Volume 2014-2018

Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Microwaves Set To See Turnaround

Suited To Busy Lifestyles

Opportunities for Innovation

Competitive Landscape

Panasonic Leads, But Sharp Closes Gap in 2018

Category Data

Table 84 Sales of Microwaves by Category: Volume 2013-2018

Table 85 Sales of Microwaves by Category: Value 2013-2018

Table 86 Sales of Microwaves by Category: % Volume Growth 2013-2018

Table 87 Sales of Microwaves by Category: % Value Growth 2013-2018

Table 88 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

Table 89 NBO Company Shares of Microwaves: % Volume 2014-2018

Table 90 LBN Brand Shares of Microwaves: % Volume 2015-2018

Table 91 Distribution of Microwaves by Format: % Volume 2013-2018

Table 92 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

Table 93 Forecast Sales of Microwaves by Category: Volume 2018-2023

Table 94 Forecast Sales of Microwaves by Category: Value 2018-2023

Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

Saturated Category Leaves Little Room for Volume Growth

Premium Mid-sized Refrigeration Appliances Could Be the Next Battlefield

Connectivity Is Still Limited To Premium Models

Competitive Landscape

Panasonic Maintains Pole Position in Refrigeration Appliances in Japan

Haier Benefits From Dual Brand Strategy

Category Data

Table 97 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 98 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 101 Sales of Freezers by Format: % Volume 2013-2018

Table 102 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 103 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 106 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 112 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Stagnation Expected, Though Weather Remains Key in Air Treatment Products

Aesthetics Can Strengthen Product Differentiation

Dehumidifiers Appeal To Busy Consumers

Competitive Landscape

Panasonic Retains the Lead in Air Treatment Products

Balmuda Sees Dynamic Growth

Category Data

Table 117 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 118 Sales of Air Treatment Products by Category: Value 2013-2018

Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 120 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 121 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 122 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 124 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 125 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 126 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 127 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 128 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 129 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Juice Extractors Shrinks Rapidly

Blenders and Food Processors Show Small Decrease in Volume

Competitive Landscape

Foreign Brands Have A Presence But Japanese Brands Take Leading Positions

Internet Retailing Becoming Increasingly Important

Category Data

Table 130 Sales of Food Preparation Appliances by Category: Volume 2013-2018

Table 131 Sales of Food Preparation Appliances by Category: Value 2013-2018

Table 132 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

Table 133 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Table 134 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

Table 135 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

Table 136 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

Table 137 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

Table 138 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

Table 139 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

Table 140 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Polarisation Seen in Some Categories

Trust in Domestic Brands, Though Younger Generation Proving More Adventurous

Face Massagers Leads Growth in Other Personal Care Appliances

Competitive Landscape

Panasonic Consolidates Dominant Position

Dyson Grows Business in Personal Care Appliances

Panasonic and Philips To Expand the Oral Care Appliances Market

Category Data

Table 141 Sales of Personal Care Appliances by Category: Volume 2013-2018

Table 142 Sales of Personal Care Appliances by Category: Value 2013-2018

Table 143 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

Table 144 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Table 145 Sales of Body Shavers by Format: % Volume 2013-2018

Table 146 Sales of Hair Care Appliances by Format: % Volume 2013-2018

Table 147 NBO Company Shares of Personal Care Appliances 2014-2018

Table 148 LBN Brand Shares of Personal Care Appliances 2015-2018

Table 149 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

Table 150 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

Table 151 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

Table 152 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

Table 153 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Coffee Makers Maintain Growth

Multi Cookers Beginning To Rise

Pot-type Kettles Declining While "kettle-type" Kettles Take Over

Competitive Landscape

Iwatani Holds Top Spot in Freestanding Hobs

Bruno Increases Share in Electric Grills

Nestlé Nespresso Sees Dynamism in Stagnant Category

Category Data

Table 154 Sales of Small Cooking Appliances by Category: Volume 2013-2018

Table 155 Sales of Small Cooking Appliances by Category: Value 2013-2018

Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Table 158 Sales of Freestanding Hobs by Format: % Volume 2013-2018

Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Stick Vacuum Cleaners Exceeds Cylinder Vacuum Cleaners in 2018

Design Boost for Stick Vacuum Cleaners

Robotic Vacuum Cleaners Increase Consumer Awareness

Competitive Landscape

Dyson Increases Share As A Premium Brand

Potential Challenge To Dyson

Irobot Remains the Top Runner of Robotic Vacuum Cleaners

Category Data

Table 166 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 167 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 170 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018

Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Having peaked in 2008, Japan’s population is in decline. However, the number of households continues to rise as the country sees an increase in people living alone. The increase in household numbers is an important driver of growth in consumer appliances, as many such products have already reached a deep level of penetration of existing households and have long replacement cycles. Moreover, the increase in single-person households forms part of a demographic shift that is creating opportunities...

Euromonitor International's Consumer Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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