Consumer Appliances in Colombia
CONSUMER APPLIANCES IN COLOMBIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Innovation and Dynamism Expected From Consumer Appliances
Energy-efficiency and Wellness Are Two Key Sales Drivers
Private Label Proving Increasingly Competitive
Omnichannel Strategies Shaping the Retail Landscape
Positive Outlook for the Future
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Lack of Significant Interest in Dishwashers Despite Being Energy Efficient
No Differentiation Between Built-in and Freestanding Dishwashers
Limited Development Expected
Competitive Landscape
Highly Concentrated Category
Domestic Players Have Remained Modest in Their Offerings
Companies Use Online Platform To Promote and Reach Younger Consumer Base
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Future Oriented Regulations Drive Growth
Product Capacity and Price Are Driving Purchasing Decisions
Connectivity Has Bright Future in Colombia
Competitive Landscape
Consolidated Competitive Landscape
Innovation and Design Drivers for Premium Segment
Tax Incentive Provides Boost To Domestic Company
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Concentrate on Design Driving Growth for Built-in Appliances
New Technologies Lead To An Increase in the Average Unit Price
Connectivity and Innovation Are Limited
Competitive Landscape
Shares in Large Cooking Appliances Remain Highly Consolidated
Domestic Brands Strengthen Their Position
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 74 NBO Company Shares of Ovens: % Volume 2014-2018
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 78 NBO Company Shares of Cookers: % Volume 2014-2018
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Cooking Trend and Steep Rise in Unit Prices Impacts Sales of Microwaves
Multifunctionality Is Appealing
Technology and Design Drivers for Premium Brands
Competitive Landscape
Industrias Haceb SA Remains the Category Leader
Whirlpool Develops Attractive Innovations
Category Sees An Omnichannel Approach
Category Data
Table 85 Sales of Microwaves by Category: Volume 2013-2018
Table 86 Sales of Microwaves by Category: Value 2013-2018
Table 87 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 88 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 90 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 91 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 92 Distribution of Microwaves by Format: % Volume 2013-2018
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 94 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 95 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
Refrigeration Appliances Set To See Moderate Growth Over the Forecast Period
Companies Focus on Energy Efficiency
Connectivity Is An Ongoing Concept
Competitive Landscape
Main Brands Concentrate on Innovation
Consumer Demand for Well-known Brands Restricts Entry of New Players
In-store Assessment Has Become A Must for Refrigeration Appliances
Category Data
Table 98 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 99 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 102 Sales of Freezers by Format: % Volume 2013-2018
Table 103 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 104 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 107 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
High Temperatures Drive Purchases
Cooling Fans Sees Dynamic Growth
Connectivity and Multifunctional Features Drive Product Developments
Competitive Landscape
Hypermarkets A Key Distribution Channel
Innovation Trends in Split Air Conditioners and Cooling Fans
Lg Adapts Products To New Demand
Category Data
Table 118 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 119 Sales of Air Treatment Products by Category: Value 2013-2018
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 125 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Blenders Useful in Creating Healthy and Nutritional Meals
Health and Wellness Trend Drives Demand
Unit Prices Remain Fairly Stable During 2018
Competitive Landscape
Oster Leads Followed Closely by Groupe Seb
Internet Access Playing A Key Role
Private Label Maintains Its Strong Position
Category Data
Table 131 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 132 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Personal Care Important To Colombians
Products With New Technologies Support Sales of Hair Care Appliances
Beard Trend Benefits Hair and Beard Trimmers
Competitive Landscape
Alizz the Leading Brand in Personal Care
Brands of Hair Care Appliances Hold Lead
Hypermarkets the Main Distribution Channel
Category Data
Table 142 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 143 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 146 Sales of Body Shavers by Format: % Volume 2013-2018
Table 147 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 148 NBO Company Shares of Personal Care Appliances 2014-2018
Table 149 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Premiumisation Set To Drive Sales of Pod Coffee Machines
Healthier Lifestyles Influenced by Online Platforms
Differentiation Among Private Label
Competitive Landscape
No Outstanding Leader in Highly Fragmented Category
Hypermarkets Is Leading Channel for Small Cooking Appliances
Private Label and Brands Compete for Share
Category Data
Table 155 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 156 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 159 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovation Will Likely Become More Prominent Due To New Regulations
Affordable Models Will Attract New Consumers
Compact Solutions Should Drive Category Growth
Competitive Landscape
Electrolux Leads
Irobot Leads Robotic Vacuum Cleaners
New Players Should Add Dynamism To the Category
Category Data
Table 167 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 168 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Since 2017, many Colombians, mainly low- and middle-income consumers, have stopped buying new durable goods such as consumer appliances due to the uncertainty caused by the implementation of the country’s tax reforms and their impact on prices. This is especially true for refrigeration and laundry appliances which experienced a significant drop in volume sales for standard models. As a result, government initiatives were introduced in an attempt to reactivate the market and at the same time upda...
Euromonitor International's Consumer Appliances in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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