Competitor Strategies in Packaged Food

Euromonitor International

February 2019

Introduction

Competitive Environment

Business Strategies

Competing for Hearts and Minds

Incubating and Investing

Conclusion

This report analyses the strategies employed by the top 10 packaged food companies globally, examining how they pursue growth in a fragmented market, and how they address the threat from disruptors through incubation and investment. It also considers the increasingly important battle to address consumer concerns regarding sustainability, with an increasing number of potential customers voting with their wallet if their values are not reflected by the companies behind their chosen foods.

Euromonitor International's Competitor Strategies in Packaged Food global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.