Global Cold and Warm Air Source Heat Pump Market 2023 by Manufacturers, Regions, Type and Application, Forecast to 2029
1 Market Overview
- 1.1 Product Overview and Scope of Cold and Warm Air Source Heat Pump
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Market Analysis by Type
- 1.3.1 Overview: Global Cold and Warm Air Source Heat Pump Consumption Value by Type: 2018 Versus 2022 Versus 2029
- 1.3.2 Fixed Frequency Type
- 1.3.3 Inverter Type
- 1.4 Market Analysis by Application
- 1.4.1 Overview: Global Cold and Warm Air Source Heat Pump Consumption Value by Application: 2018 Versus 2022 Versus 2029
- 1.4.2 Household
- 1.4.3 Commercial
- 1.5 Global Cold and Warm Air Source Heat Pump Market Size & Forecast
- 1.5.1 Global Cold and Warm Air Source Heat Pump Consumption Value (2018 & 2022 & 2029)
- 1.5.2 Global Cold and Warm Air Source Heat Pump Sales Quantity (2018-2029)
- 1.5.3 Global Cold and Warm Air Source Heat Pump Average Price (2018-2029)
2 Manufacturers Profiles
- 2.1 NIBE INDUSTRIER AB
- 2.1.1 NIBE INDUSTRIER AB Details
- 2.1.2 NIBE INDUSTRIER AB Major Business
- 2.1.3 NIBE INDUSTRIER AB Cold and Warm Air Source Heat Pump Product and Services
- 2.1.4 NIBE INDUSTRIER AB Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.1.5 NIBE INDUSTRIER AB Recent Developments/Updates
- 2.2 BOSCH
- 2.2.1 BOSCH Details
- 2.2.2 BOSCH Major Business
- 2.2.3 BOSCH Cold and Warm Air Source Heat Pump Product and Services
- 2.2.4 BOSCH Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.2.5 BOSCH Recent Developments/Updates
- 2.3 ATLANTIC
- 2.3.1 ATLANTIC Details
- 2.3.2 ATLANTIC Major Business
- 2.3.3 ATLANTIC Cold and Warm Air Source Heat Pump Product and Services
- 2.3.4 ATLANTIC Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.3.5 ATLANTIC Recent Developments/Updates
- 2.4 MITSUBISHI ELECTRIC
- 2.4.1 MITSUBISHI ELECTRIC Details
- 2.4.2 MITSUBISHI ELECTRIC Major Business
- 2.4.3 MITSUBISHI ELECTRIC Cold and Warm Air Source Heat Pump Product and Services
- 2.4.4 MITSUBISHI ELECTRIC Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.4.5 MITSUBISHI ELECTRIC Recent Developments/Updates
- 2.5 Zhejiang Zhongguang Electrical
- 2.5.1 Zhejiang Zhongguang Electrical Details
- 2.5.2 Zhejiang Zhongguang Electrical Major Business
- 2.5.3 Zhejiang Zhongguang Electrical Cold and Warm Air Source Heat Pump Product and Services
- 2.5.4 Zhejiang Zhongguang Electrical Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.5.5 Zhejiang Zhongguang Electrical Recent Developments/Updates
- 2.6 Guangdong PHNIX ECO-ENERGY Solution
- 2.6.1 Guangdong PHNIX ECO-ENERGY Solution Details
- 2.6.2 Guangdong PHNIX ECO-ENERGY Solution Major Business
- 2.6.3 Guangdong PHNIX ECO-ENERGY Solution Cold and Warm Air Source Heat Pump Product and Services
- 2.6.4 Guangdong PHNIX ECO-ENERGY Solution Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.6.5 Guangdong PHNIX ECO-ENERGY Solution Recent Developments/Updates
- 2.7 Guangdong Hot Cube Technology
- 2.7.1 Guangdong Hot Cube Technology Details
- 2.7.2 Guangdong Hot Cube Technology Major Business
- 2.7.3 Guangdong Hot Cube Technology Cold and Warm Air Source Heat Pump Product and Services
- 2.7.4 Guangdong Hot Cube Technology Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.7.5 Guangdong Hot Cube Technology Recent Developments/Updates
- 2.8 Guangdong New Energy Technology Development
- 2.8.1 Guangdong New Energy Technology Development Details
- 2.8.2 Guangdong New Energy Technology Development Major Business
- 2.8.3 Guangdong New Energy Technology Development Cold and Warm Air Source Heat Pump Product and Services
- 2.8.4 Guangdong New Energy Technology Development Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.8.5 Guangdong New Energy Technology Development Recent Developments/Updates
- 2.9 Guangdong Tongyi Heat Pump Science and Technology
- 2.9.1 Guangdong Tongyi Heat Pump Science and Technology Details
- 2.9.2 Guangdong Tongyi Heat Pump Science and Technology Major Business
- 2.9.3 Guangdong Tongyi Heat Pump Science and Technology Cold and Warm Air Source Heat Pump Product and Services
- 2.9.4 Guangdong Tongyi Heat Pump Science and Technology Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.9.5 Guangdong Tongyi Heat Pump Science and Technology Recent Developments/Updates
- 2.10 Shandong Airpower Energy Saving Equipment
- 2.10.1 Shandong Airpower Energy Saving Equipment Details
- 2.10.2 Shandong Airpower Energy Saving Equipment Major Business
- 2.10.3 Shandong Airpower Energy Saving Equipment Cold and Warm Air Source Heat Pump Product and Services
- 2.10.4 Shandong Airpower Energy Saving Equipment Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.10.5 Shandong Airpower Energy Saving Equipment Recent Developments/Updates
- 2.11 Shandong Ford New Energy Equipment
- 2.11.1 Shandong Ford New Energy Equipment Details
- 2.11.2 Shandong Ford New Energy Equipment Major Business
- 2.11.3 Shandong Ford New Energy Equipment Cold and Warm Air Source Heat Pump Product and Services
- 2.11.4 Shandong Ford New Energy Equipment Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.11.5 Shandong Ford New Energy Equipment Recent Developments/Updates
- 2.12 Ningbo Aokol HEAT PUMP Technology
- 2.12.1 Ningbo Aokol HEAT PUMP Technology Details
- 2.12.2 Ningbo Aokol HEAT PUMP Technology Major Business
- 2.12.3 Ningbo Aokol HEAT PUMP Technology Cold and Warm Air Source Heat Pump Product and Services
- 2.12.4 Ningbo Aokol HEAT PUMP Technology Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.12.5 Ningbo Aokol HEAT PUMP Technology Recent Developments/Updates
- 2.13 Guangdong Wotech Renewable Energy&technology
- 2.13.1 Guangdong Wotech Renewable Energy&technology Details
- 2.13.2 Guangdong Wotech Renewable Energy&technology Major Business
- 2.13.3 Guangdong Wotech Renewable Energy&technology Cold and Warm Air Source Heat Pump Product and Services
- 2.13.4 Guangdong Wotech Renewable Energy&technology Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.13.5 Guangdong Wotech Renewable Energy&technology Recent Developments/Updates
- 2.14 Shanghai Highly Realnen Environmental Technology
- 2.14.1 Shanghai Highly Realnen Environmental Technology Details
- 2.14.2 Shanghai Highly Realnen Environmental Technology Major Business
- 2.14.3 Shanghai Highly Realnen Environmental Technology Cold and Warm Air Source Heat Pump Product and Services
- 2.14.4 Shanghai Highly Realnen Environmental Technology Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.14.5 Shanghai Highly Realnen Environmental Technology Recent Developments/Updates
- 2.15 China Europe Mango Nw Energy Technology
- 2.15.1 China Europe Mango Nw Energy Technology Details
- 2.15.2 China Europe Mango Nw Energy Technology Major Business
- 2.15.3 China Europe Mango Nw Energy Technology Cold and Warm Air Source Heat Pump Product and Services
- 2.15.4 China Europe Mango Nw Energy Technology Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.15.5 China Europe Mango Nw Energy Technology Recent Developments/Updates
- 2.16 Guangdong PHNIXT echnology
- 2.16.1 Guangdong PHNIXT echnology Details
- 2.16.2 Guangdong PHNIXT echnology Major Business
- 2.16.3 Guangdong PHNIXT echnology Cold and Warm Air Source Heat Pump Product and Services
- 2.16.4 Guangdong PHNIXT echnology Cold and Warm Air Source Heat Pump Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.16.5 Guangdong PHNIXT echnology Recent Developments/Updates
3 Competitive Environment: Cold and Warm Air Source Heat Pump by Manufacturer
- 3.1 Global Cold and Warm Air Source Heat Pump Sales Quantity by Manufacturer (2018-2023)
- 3.2 Global Cold and Warm Air Source Heat Pump Revenue by Manufacturer (2018-2023)
- 3.3 Global Cold and Warm Air Source Heat Pump Average Price by Manufacturer (2018-2023)
- 3.4 Market Share Analysis (2022)
- 3.4.1 Producer Shipments of Cold and Warm Air Source Heat Pump by Manufacturer Revenue ($MM) and Market Share (%): 2022
- 3.4.2 Top 3 Cold and Warm Air Source Heat Pump Manufacturer Market Share in 2022
- 3.4.2 Top 6 Cold and Warm Air Source Heat Pump Manufacturer Market Share in 2022
- 3.5 Cold and Warm Air Source Heat Pump Market: Overall Company Footprint Analysis
- 3.5.1 Cold and Warm Air Source Heat Pump Market: Region Footprint
- 3.5.2 Cold and Warm Air Source Heat Pump Market: Company Product Type Footprint
- 3.5.3 Cold and Warm Air Source Heat Pump Market: Company Product Application Footprint
- 3.6 New Market Entrants and Barriers to Market Entry
- 3.7 Mergers, Acquisition, Agreements, and Collaborations
4 Consumption Analysis by Region
- 4.1 Global Cold and Warm Air Source Heat Pump Market Size by Region
- 4.1.1 Global Cold and Warm Air Source Heat Pump Sales Quantity by Region (2018-2029)
- 4.1.2 Global Cold and Warm Air Source Heat Pump Consumption Value by Region (2018-2029)
- 4.1.3 Global Cold and Warm Air Source Heat Pump Average Price by Region (2018-2029)
- 4.2 North America Cold and Warm Air Source Heat Pump Consumption Value (2018-2029)
- 4.3 Europe Cold and Warm Air Source Heat Pump Consumption Value (2018-2029)
- 4.4 Asia-Pacific Cold and Warm Air Source Heat Pump Consumption Value (2018-2029)
- 4.5 South America Cold and Warm Air Source Heat Pump Consumption Value (2018-2029)
- 4.6 Middle East and Africa Cold and Warm Air Source Heat Pump Consumption Value (2018-2029)
5 Market Segment by Type
- 5.1 Global Cold and Warm Air Source Heat Pump Sales Quantity by Type (2018-2029)
- 5.2 Global Cold and Warm Air Source Heat Pump Consumption Value by Type (2018-2029)
- 5.3 Global Cold and Warm Air Source Heat Pump Average Price by Type (2018-2029)
6 Market Segment by Application
- 6.1 Global Cold and Warm Air Source Heat Pump Sales Quantity by Application (2018-2029)
- 6.2 Global Cold and Warm Air Source Heat Pump Consumption Value by Application (2018-2029)
- 6.3 Global Cold and Warm Air Source Heat Pump Average Price by Application (2018-2029)
7 North America
- 7.1 North America Cold and Warm Air Source Heat Pump Sales Quantity by Type (2018-2029)
- 7.2 North America Cold and Warm Air Source Heat Pump Sales Quantity by Application (2018-2029)
- 7.3 North America Cold and Warm Air Source Heat Pump Market Size by Country
- 7.3.1 North America Cold and Warm Air Source Heat Pump Sales Quantity by Country (2018-2029)
- 7.3.2 North America Cold and Warm Air Source Heat Pump Consumption Value by Country (2018-2029)
- 7.3.3 United States Market Size and Forecast (2018-2029)
- 7.3.4 Canada Market Size and Forecast (2018-2029)
- 7.3.5 Mexico Market Size and Forecast (2018-2029)
8 Europe
- 8.1 Europe Cold and Warm Air Source Heat Pump Sales Quantity by Type (2018-2029)
- 8.2 Europe Cold and Warm Air Source Heat Pump Sales Quantity by Application (2018-2029)
- 8.3 Europe Cold and Warm Air Source Heat Pump Market Size by Country
- 8.3.1 Europe Cold and Warm Air Source Heat Pump Sales Quantity by Country (2018-2029)
- 8.3.2 Europe Cold and Warm Air Source Heat Pump Consumption Value by Country (2018-2029)
- 8.3.3 Germany Market Size and Forecast (2018-2029)
- 8.3.4 France Market Size and Forecast (2018-2029)
- 8.3.5 United Kingdom Market Size and Forecast (2018-2029)
- 8.3.6 Russia Market Size and Forecast (2018-2029)
- 8.3.7 Italy Market Size and Forecast (2018-2029)
9 Asia-Pacific
- 9.1 Asia-Pacific Cold and Warm Air Source Heat Pump Sales Quantity by Type (2018-2029)
- 9.2 Asia-Pacific Cold and Warm Air Source Heat Pump Sales Quantity by Application (2018-2029)
- 9.3 Asia-Pacific Cold and Warm Air Source Heat Pump Market Size by Region
- 9.3.1 Asia-Pacific Cold and Warm Air Source Heat Pump Sales Quantity by Region (2018-2029)
- 9.3.2 Asia-Pacific Cold and Warm Air Source Heat Pump Consumption Value by Region (2018-2029)
- 9.3.3 China Market Size and Forecast (2018-2029)
- 9.3.4 Japan Market Size and Forecast (2018-2029)
- 9.3.5 Korea Market Size and Forecast (2018-2029)
- 9.3.6 India Market Size and Forecast (2018-2029)
- 9.3.7 Southeast Asia Market Size and Forecast (2018-2029)
- 9.3.8 Australia Market Size and Forecast (2018-2029)
10 South America
- 10.1 South America Cold and Warm Air Source Heat Pump Sales Quantity by Type (2018-2029)
- 10.2 South America Cold and Warm Air Source Heat Pump Sales Quantity by Application (2018-2029)
- 10.3 South America Cold and Warm Air Source Heat Pump Market Size by Country
- 10.3.1 South America Cold and Warm Air Source Heat Pump Sales Quantity by Country (2018-2029)
- 10.3.2 South America Cold and Warm Air Source Heat Pump Consumption Value by Country (2018-2029)
- 10.3.3 Brazil Market Size and Forecast (2018-2029)
- 10.3.4 Argentina Market Size and Forecast (2018-2029)
11 Middle East & Africa
- 11.1 Middle East & Africa Cold and Warm Air Source Heat Pump Sales Quantity by Type (2018-2029)
- 11.2 Middle East & Africa Cold and Warm Air Source Heat Pump Sales Quantity by Application (2018-2029)
- 11.3 Middle East & Africa Cold and Warm Air Source Heat Pump Market Size by Country
- 11.3.1 Middle East & Africa Cold and Warm Air Source Heat Pump Sales Quantity by Country (2018-2029)
- 11.3.2 Middle East & Africa Cold and Warm Air Source Heat Pump Consumption Value by Country (2018-2029)
- 11.3.3 Turkey Market Size and Forecast (2018-2029)
- 11.3.4 Egypt Market Size and Forecast (2018-2029)
- 11.3.5 Saudi Arabia Market Size and Forecast (2018-2029)
- 11.3.6 South Africa Market Size and Forecast (2018-2029)
12 Market Dynamics
- 12.1 Cold and Warm Air Source Heat Pump Market Drivers
- 12.2 Cold and Warm Air Source Heat Pump Market Restraints
- 12.3 Cold and Warm Air Source Heat Pump Trends Analysis
- 12.4 Porters Five Forces Analysis
- 12.4.1 Threat of New Entrants
- 12.4.2 Bargaining Power of Suppliers
- 12.4.3 Bargaining Power of Buyers
- 12.4.4 Threat of Substitutes
- 12.4.5 Competitive Rivalry
- 12.5 Influence of COVID-19 and Russia-Ukraine War
- 12.5.1 Influence of COVID-19
- 12.5.2 Influence of Russia-Ukraine War
13 Raw Material and Industry Chain
- 13.1 Raw Material of Cold and Warm Air Source Heat Pump and Key Manufacturers
- 13.2 Manufacturing Costs Percentage of Cold and Warm Air Source Heat Pump
- 13.3 Cold and Warm Air Source Heat Pump Production Process
- 13.4 Cold and Warm Air Source Heat Pump Industrial Chain
14 Shipments by Distribution Channel
- 14.1 Sales Channel
- 14.1.1 Direct to End-User
- 14.1.2 Distributors
- 14.2 Cold and Warm Air Source Heat Pump Typical Distributors
- 14.3 Cold and Warm Air Source Heat Pump Typical Customers
15 Research Findings and Conclusion
16 Appendix
- 16.1 Methodology
- 16.2 Research Process and Data Source
According to our (Global Info Research) latest study, the global Cold and Warm Air Source Heat Pump market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period.
The Global Info Research report includes an overview of the development of the Cold and Warm Air Source Heat Pump industry chain, the market status of Household (Fixed Frequency Type, Inverter Type), Commercial (Fixed Frequency Type, Inverter Type), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Cold and Warm Air Source Heat Pump.
Regionally, the report analyzes the Cold and Warm Air Source Heat Pump markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Cold and Warm Air Source Heat Pump market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Cold and Warm Air Source Heat Pump market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Cold and Warm Air Source Heat Pump industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the sales quantity (K Units), revenue generated, and market share of different by Type (e.g., Fixed Frequency Type, Inverter Type).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Cold and Warm Air Source Heat Pump market.
Regional Analysis: The report involves examining the Cold and Warm Air Source Heat Pump market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Cold and Warm Air Source Heat Pump market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Cold and Warm Air Source Heat Pump:
Company Analysis: Report covers individual Cold and Warm Air Source Heat Pump manufacturers, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Cold and Warm Air Source Heat Pump This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Household, Commercial).
Technology Analysis: Report covers specific technologies relevant to Cold and Warm Air Source Heat Pump. It assesses the current state, advancements, and potential future developments in Cold and Warm Air Source Heat Pump areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Cold and Warm Air Source Heat Pump market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Cold and Warm Air Source Heat Pump market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value.
Market segment by Type
Fixed Frequency Type
Inverter Type
Market segment by Application
Household
Commercial
Major players covered
NIBE INDUSTRIER AB
BOSCH
ATLANTIC
MITSUBISHI ELECTRIC
Zhejiang Zhongguang Electrical
Guangdong PHNIX ECO-ENERGY Solution
Guangdong Hot Cube Technology
Guangdong New Energy Technology Development
Guangdong Tongyi Heat Pump Science and Technology
Shandong Airpower Energy Saving Equipment
Shandong Ford New Energy Equipment
Ningbo Aokol HEAT PUMP Technology
Guangdong Wotech Renewable Energy&technology
Shanghai Highly Realnen Environmental Technology
China Europe Mango Nw Energy Technology
Guangdong PHNIXT echnology
Market segment by region, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Cold and Warm Air Source Heat Pump product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Cold and Warm Air Source Heat Pump, with price, sales, revenue and global market share of Cold and Warm Air Source Heat Pump from 2018 to 2023.
Chapter 3, the Cold and Warm Air Source Heat Pump competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Cold and Warm Air Source Heat Pump breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2018 to 2029.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2018 to 2029.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2017 to 2022.and Cold and Warm Air Source Heat Pump market forecast, by regions, type and application, with sales and revenue, from 2024 to 2029.
Chapter 12, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War.
Chapter 13, the key raw materials and key suppliers, and industry chain of Cold and Warm Air Source Heat Pump.
Chapter 14 and 15, to describe Cold and Warm Air Source Heat Pump sales channel, distributors, customers, research findings and conclusion.