Table of Contents

1. Overview 5

2. Market Size 6

3. Market Structure 10

4. Manufacturers & Brands 13

5. Taxation & Retail Prices 18

• 5.1. Taxation 18
• 5.2. Retail Prices 19

6. The Smoking Population 24

7. Production & Trade 27

• 7.1. Production 27
• 7.2. Imports 31
• 7.3. Exports 35

8. Operating Constraints 38

• 8.1. Advertising Restrictions 38
• 8.2. Health Warnings 38
• 8.3. Other Restrictions 38

9. Company Profiles 39

10. Prospects & Forecasts 40

11. Appendix 42

• 11.1. What is this Report About? 42
• 11.2. Time Frame 42
• 11.3. Product Category Coverage 42
• 11.4. Methodology 43
• 11.5. About GlobalData 45
• 11.6. Disclaimer 46

Cigarettes in Morocco, 2018

Summary

"Cigarettes in Morocco, 2018", is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Moroccan market. The report offers market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Morocco is one of Africa's most important and sophisticated cigarette markets. Nonetheless recent years have seen demand begin to stagnate with sales falling back between 2012 and 2015 as the effects of rising prices have impacted on demand. Volumes amounted to 14.25 billion pieces in 2017 or 97.2% of their level in 1990.

Scope

- Despite recent strong growth, the effect of price rises and a ban on smoking in public places, have impacted on duty paid demand with the non-duty paid sector benefitting somewhat.
- Filter cigarettes account for over 70% of sales.
- This is in large part a reflection of the movement towards blond cigarettes. Tobacco restrictions are increasing.
- A complete ban on advertising and promotion came into effect in 2008 with further restrictions on smoking in public places also coming into force at this time.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.