CHOCOLATE CONFECTIONERY IN KENYA

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sweet Tax Expected To Affect Prices

Local Brands Compete for Value Share

Middle-income Consumers Expected To Drive Growth

Competitive Landscape

Cadbury Maintains Its Leadership in Chocolate Confectionery

Active Social Media Engagement Increasingly Important

Higher Marketing Spend To Be Allocated To Advertising

Category Data

Table 1 Sales of Chocolate Confectionery by Category: Volume 2013-2018

Table 2 Sales of Chocolate Confectionery by Category: Value 2013-2018

Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

Table 5 Sales of Chocolate Tablets by Type: % Value 2013-2018

Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018

Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018

Table 8 Distribution of Chocolate Confectionery by Format: % Value 2013-2018

Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Executive Summary

Growth of Packaged Food Remains Healthy in 2018

Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication

Government Supports Local Manufacturers With Its Big Four Agenda

Modern Retailing Continues To Gain Ground in 2018

Strong Performance Expected Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

During the review period, Uganda and Tanzania imposed taxes on Kenyan-made packaged food products containing added sugar, including chocolate confectionery, ice cream, sweet biscuits and sugar confectionery. The stated justification for this is the use of imported industrial sugar in the manufacture of these goods. This decision came in the wake of the two countries to reject the acceptance of certificates which document the origins of products and their ingredients in order to determine the dut...

Euromonitor International's Chocolate Confectionery in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.