CHOCOLATE CONFECTIONERY IN GUATEMALA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Chocolate Confectionery Continues To Register Strong Growth

Standard Chocolate Confectionery Is the Most Popular

Premium Chocolate Confectionery A Growing Niche

Competitive Landscape

Ninoshka Remains the Leading Player

New Product Launches

Both International and Domestic Brands Have A Strong Presence in the Category

Summary 1 Other Chocolate Confectionery by Product Type:

Category Data

Table 1 Sales of Chocolate Confectionery by Category: Volume 2013-2018

Table 2 Sales of Chocolate Confectionery by Category: Value 2013-2018

Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

Table 5 Sales of Chocolate Tablets by Type: % Value 2013-2018

Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018

Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018

Table 8 Distribution of Chocolate Confectionery by Format: % Value 2013-2018

Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Executive Summary

Rising Demand for Convenience Fuelling Demand for Packaged Food

Continued Growth Expected Over Coming Years

Marketing Campaigns

Differences in Traditional and Modern Grocery Retailers

Forecast Performance

Foodservice

Sales To Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Within confectionery, chocolate products continued to register the strongest growth in 2018 in both retail volume and current value terms. This can be largely attributed to a widening range of economy and mid-priced brands, such as Best XL from Chocolates Best de Guatemala and Tutto from Comercial Pozuelo Guatemala, thus making chocolate more affordable for lower-income consumers. Chocolate confectionery also benefits from a large consumer base, ranging from children to adults, with many preferr...

Euromonitor International's Chocolate Confectionery in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.