Table of Contents

Report scope

Executive summary

China in the global and regional context

China in the global and Asia-Pacific savory snacks sector

China compared to other leading countries in the Asia-Pacific

Per capita consumption and expenditure - China compared to the Asia-Pacific and global levels

Sector analysis - savory snacks

Country snapshot - savory snacks sector in China

Value and volume analysis - savory snacks sector in China

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: ethnic/traditional snacks

Category analysis: meat snacks

Category analysis: nuts and seeds

Segment analysis (in value terms): nuts and seeds

Segment analysis (in volume terms): nuts and seeds

Category analysis: popcorn

Segment analysis (in value terms): popcorn

Segment analysis (in volume terms): popcorn

Category analysis: potato chips

Category analysis: pretzels

Category analysis: processed snacks

Segment analysis (in value terms): processed snacks

Segment analysis (in volume terms): processed snacks

Distribution analysis

Distribution channel share analysis: savory snacks

Distribution channel share analysis by category

Competitive landscape

Leading companies in the sector (in value and volume terms) in the savory snacks sector, 2018

Top 5 companies share by brand (in value terms and volume terms) in the savory snacks sector, 2018

Brand shares of top five companies (in value terms and volume terms) by category, 2018

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Health & wellness

Health & wellness trend analysis

Health & wellness market analysis by product attribute

Health & wellness market analysis by consumer benefit

Category comparison - with health & wellness and without health & wellness claims

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

China Savory Snacks

Summary

The Chinese savory snacks sector is led by the nuts and seeds category in value terms in 2018 and the same category is expected to register fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of savory snacks products in the country. Flexible packaging is the most commonly used pack material in the sector, followed by paper & board. Want Want China Holdings Limited, Golden Orchard Farmer (Beijing) Food Co., Ltd. and Anhui Three Squirrels Electronic Commerce Co are the leading players in the sector.

GlobalData’s Country Profile report on the Savory Snacks sector in China provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis forethnic/traditional snacks, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, and processed snacks with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope

- Chinese savory snacks sector is expected to grow by value and volume terms during 2018-2023.
- Nuts and seeds is the largest category in value terms in Chinese savory snacks sector.
- Nuts and seeds is expected to register the faster growth rate in value terms during 2018-2023.
- Hypermarkets & supermarkets is the largest distribution channel.
- Want Want China Holdings Limited, Golden Orchard Farmer (Beijing) Food Co., Ltd. and Anhui Three Squirrels Electronic Commerce Co are the leading players in the sector.
- Flexible packaging is the most commonly used pack material in the sector, followed by paper & board in Chinese savory snacks sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.