CHEESE IN TUNISIA

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Cheese Expected To Become A Protein Substitute for Meat and Poultry Due To Recent Price Rises Across the Food Industry

Spreadable Processed Cheese Likely To Continue To Lead Sales

Independent Small Grocers Remains the Leading Distribution Channel

Competitive Landscape

Land'or Remains the Leading Player

Television and Social Media Remain Important Advertising Channels

Domestic Players Continue To Dominate Cheese

Category Data

Table 1 Sales of Cheese by Category: Volume 2013-2018

Table 2 Sales of Cheese by Category: Value 2013-2018

Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018

Table 4 Sales of Cheese by Category: % Value Growth 2013-2018

Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

Table 6 NBO Company Shares of Cheese: % Value 2014-2018

Table 7 LBN Brand Shares of Cheese: % Value 2015-2018

Table 8 Distribution of Cheese by Format: % Value 2013-2018

Table 9 Forecast Sales of Cheese by Category: Volume 2018-2023

Table 10 Forecast Sales of Cheese by Category: Value 2018-2023

Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Executive Summary

Positive Development of Key Categories Boosts Packaged Food Performance

Rising Middle Class Strengthens Demand for Economy and Standard Products

Domestic Players Continue To Lead Packaged Food in 2018

No Significant Changes in Packaged Food Distribution Witnessed in 2018

Outlook for Packaged Food in Tunisia Remains Favourable

Foodservice

Sales To Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Cheese remains a very popular product in Tunisia, consumed at breakfast, after lunch and at dinner. Thus, slight increases in unit price tend to have a minimal effect on demand, with retail volume sales in 2018 continuing to rise steadily. With prices increasing across the food industry due to rising raw material costs and the falling exchange rate value of the Tunisian dinar, lower- and middle-income consumers are increasingly opting for cheese over meat and poultry, which retail at higher pric...

Euromonitor International's Cheese in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.