CHEESE IN MALAYSIA

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Cheese Is Slowly Gaining Acceptance Via Westernisation

Consumer Foodservice Players Add Cheese To Their Offerings

Competitive Landscape

Cheese Players Expand Product Ranges and Focus on Foodservice

Domestic Drinking Milk Players Introduce Cheese To Compete With International Players

Category Data

Table 1 Sales of Cheese by Category: Volume 2013-2018

Table 2 Sales of Cheese by Category: Value 2013-2018

Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018

Table 4 Sales of Cheese by Category: % Value Growth 2013-2018

Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018

Table 7 NBO Company Shares of Cheese: % Value 2014-2018

Table 8 LBN Brand Shares of Cheese: % Value 2015-2018

Table 9 Distribution of Cheese by Format: % Value 2013-2018

Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023

Table 11 Forecast Sales of Cheese by Category: Value 2018-2023

Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Executive Summary

Government Policy Reforms Boost Packaged Food Consumption in 2018

Changing Consumer Preferences Fuel Aggressive Innovation

Leading Players Enter New Categories and Focus on Attracting Foodservice Clients

Brick-and-mortar Grocery Retailers Set To Continue Downsizing

Food Safety Scandals Will Lead More Manufacturers To Seek Official Certifications

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 18 Sales of Packaged Food by Category: Volume 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Local consumers are increasingly incorporating Western elements such as cheese into their cooking. Dishes such as cheese pizza or chicken with cheese toppings or stuffing are gaining acceptance and popularity with the traditional Asian population in Malaysia. This is driving the sales of packaged hard and soft cheese such as cheddar, Parmesan and mozzarella in retail. Anchor Cheddar and Shredded Cheese and Anchor Mozzarella were introduced in December 2017 to bring greater convenience to busy fo...

Euromonitor International's Cheese in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.