CHEESE IN BULGARIA

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Imitation Products Undermine Credibility

Channel Distribution Influenced by Packaging

Company Stores Offer Alternative To Modern Grocery Retailers

Competitive Landscape

Leader Known for Its Quality

Bcc Mlekimeks Remains in Second Place

Entry of New Player

Category Data

Table 1 Sales of Cheese by Category: Volume 2013-2018

Table 2 Sales of Cheese by Category: Value 2013-2018

Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018

Table 4 Sales of Cheese by Category: % Value Growth 2013-2018

Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018

Table 7 NBO Company Shares of Cheese: % Value 2014-2018

Table 8 LBN Brand Shares of Cheese: % Value 2015-2018

Table 9 Distribution of Cheese by Format: % Value 2013-2018

Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023

Table 11 Forecast Sales of Cheese by Category: Value 2018-2023

Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Executive Summary

Increased Purchasing Power To Boost Demand for Better Quality Food

Growth Fuelled by Emergence of Health and Wellness Products

Leading Players Investing in Cross-category Presence and Strong Promotions

Modern Grocery Retailers Gaining Sales Share

Packaged Food To Continue Posting Stable and Steady Growth

Foodservice

Sales To Foodservice

Tortilla Chips, Shelf Stable Dairy Desserts, Breakfast Cereals and Savoury Biscuits Performing Well

Consumer Foodservice

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 18 Sales of Packaged Food by Category: Volume 2013-2018

Table 19 Sales of Packaged Food by Category: Value 2013-2018

Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 25 Penetration of Private Label by Category: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format: % Value 2013-2018

Table 27 Distribution of Packaged Food by Format and Category: % Value 2018

Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In the last few years, the share of imitational cheese products has increased. Affected products are mainly in soft cheese, which has a deep tradition of consumption and strong influence on sales and is well perceived by consumers. Many companies positioned mainly in the economy price segment started to sell imitation dairy products, both unpackaged and packaged. Such products are typically produced with less milk content and with vegetable fats that are often not displayed on packaging. After d...

Euromonitor International's Cheese in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.