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Butter and Spreads in Norway

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BUTTER AND SPREADS IN NORWAY

    Euromonitor International

      August 2018

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Health and Wellness Trend Drives Demand for Mixed Spreads

                Record Temperatures During the Spring of 2018 Risk Another Butter Crisis

                  Wider Assortment of Butter Drives Growth

                    Competitive Landscape

                      Competitive Landscape Remains Highly Consolidated

                        Private Label Penetration in Butter and Spreads Remains Minimal

                          Orkla Expands Its Newly Acquired Danish Brand Naturli' in Norway

                            Category Data

                              Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018

                                Table 2 Sales of Butter and Spreads by Category: Value 2013-2018

                                  Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

                                    Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

                                      Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018

                                        Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

                                          Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018

                                            Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

                                              Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

                                                Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

                                                  Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

                                                    Executive Summary

                                                      Packaged Food Rebounds in 2018

                                                        the Health Trend and Tax Increases the Main Areas for Discussion in 2018

                                                          Domestic Giants Lead While Private Label Gains Share

                                                            Border Trade, Online Sales and Variety Stores Increase Competition

                                                              Stable Development To Continue

                                                                Foodservice

                                                                  Sales To Foodservice

                                                                    Consumer Foodservice

                                                                      Category Data

                                                                        Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

                                                                          Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                            Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

                                                                              Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                Market Data

                                                                                  Table 16 Sales of Packaged Food by Category: Volume 2013-2018

                                                                                    Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                                      Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

                                                                                        Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                          Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                            Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

                                                                                              Table 22 Penetration of Private Label by Category: % Value 2013-2018

                                                                                                Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

                                                                                                  Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

                                                                                                    Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

                                                                                                      Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

                                                                                                        Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                                          Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

                                                                                                            Sources

                                                                                                              Summary 1 Research Sources

                                                                                                              The health and wellness trend continued to influence the development of butter and spreads in 2018. Plant- and butter-based spreads were popular throughout the review period in Norway. New variants, such as Olivero from Mills, introduced in 2017, are marketed on the basis of “combining the healthiness of olive oil, whilst retaining the good butter flavour”. The line between butter and spreads is often blurred, with for example Bremykt, the leading brand from Mills, containing 70% butter and 30%...

                                                                                                              Euromonitor International's Butter and Spreads in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

                                                                                                              Product coverage: Butter, Cooking Fats, Margarine and Spreads.

                                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                              Why buy this report?
                                                                                                              * Get a detailed picture of the Butter and Spreads market;
                                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

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