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Butter and Spreads in Morocco

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BUTTER AND SPREADS IN MOROCCO

    Euromonitor International

      August 2018

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              the Improving Image of Butter and Spreads Benefits Sales

                Advertising Campaigns Remain the Best Strategy To Drive Sales

                  Butter Remains A Staple Ingredient in Morocco

                    Competitive Landscape

                      Copralim SA Continues To Lead Butter and Spreads

                        Local Players Lead Butter and Spreads

                          the Rise of Substitutes May Affect Sales

                            Category Data

                              Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018

                                Table 2 Sales of Butter and Spreads by Category: Value 2013-2018

                                  Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

                                    Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

                                      Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018

                                        Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

                                          Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018

                                            Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

                                              Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

                                                Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

                                                  Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

                                                    Executive Summary

                                                      Packaged Food Records Strong Growth in 2018

                                                        Strong Growth Compared To Review Period

                                                          International Companies Continue To Dominate

                                                            Modern Retailers Gain Sales Share

                                                              Packaged Food Expected To Record Strong Growth Over Forecast Period

                                                                Foodservice

                                                                  Sales To Foodservice

                                                                    Consumer Foodservice

                                                                      Category Data

                                                                        Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

                                                                          Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                            Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

                                                                              Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                Market Data

                                                                                  Table 16 Sales of Packaged Food by Category: Volume 2013-2018

                                                                                    Table 17 Sales of Packaged Food by Category: Value 2013-2018

                                                                                      Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                                        Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

                                                                                          Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                            Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                              Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

                                                                                                Table 23 Penetration of Private Label by Category: % Value 2013-2018

                                                                                                  Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

                                                                                                    Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

                                                                                                      Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

                                                                                                        Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

                                                                                                          Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                                            Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

                                                                                                              Sources

                                                                                                                Summary 1 Research Sources

                                                                                                                Although butter and other spreads have been linked to obesity which, in turn, can be the cause of many other hazardous health conditions such as heart disease and diabetes, local and international players in butter and spreads have done a tremendous job to change the common consensus among Moroccan consumers. The launches of many products rich in omega-3 or with 0% fat have helped improve the image of butter and other spreads in Morocco, especially as the products have new packaging and are adve...

                                                                                                                Euromonitor International's Butter and Spreads in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

                                                                                                                Product coverage: Butter, Cooking Fats, Margarine and Spreads.

                                                                                                                Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                Why buy this report?
                                                                                                                * Get a detailed picture of the Butter and Spreads market;
                                                                                                                * Pinpoint growth sectors and identify factors driving change;
                                                                                                                * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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