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Butter and Spreads in Germany

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BUTTER AND SPREADS IN GERMANY

    Euromonitor International

      August 2018

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              From Butter To Alternative Spreads

                the Shift To Organic

                  Discounters Set To Remain the Main Distribution Channel

                    Competitive Landscape

                      Unilever Maintains Its Lead

                        Private Label Holds A Strong Position

                          Product Differentiation Is Key To Future Growth

                            Category Data

                              Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018

                                Table 2 Sales of Butter and Spreads by Category: Value 2013-2018

                                  Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

                                    Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

                                      Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018

                                        Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

                                          Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018

                                            Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

                                              Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

                                                Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

                                                  Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

                                                    Executive Summary

                                                      Packaged Food Continues To Perform Well in 2018

                                                        Higher Consumer Confidence Promotes Interest in Added-value Products

                                                          Strong Competition, With A Wide Range of Different Players

                                                            Modern Grocery Retailers Continue To Dominate Distribution

                                                              Further Low Annual Growth Expected

                                                                Foodservice

                                                                  Sales To Foodservice

                                                                    Consumer Foodservice

                                                                      Category Data

                                                                        Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

                                                                          Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                            Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

                                                                              Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                Market Data

                                                                                  Table 16 Sales of Packaged Food by Category: Volume 2013-2018

                                                                                    Table 17 Sales of Packaged Food by Category: Value 2013-2018

                                                                                      Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                                        Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

                                                                                          Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                            Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                              Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

                                                                                                Table 23 Penetration of Private Label by Category: % Value 2013-2018

                                                                                                  Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

                                                                                                    Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

                                                                                                      Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

                                                                                                        Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

                                                                                                          Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                                            Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

                                                                                                              Sources

                                                                                                                Summary 1 Research Sources

                                                                                                                Globally, 2017 and 2018 marked a surge in butter prices, as a result of lower production and greater overall demand. This led to strong price increases in Germany, which negatively impacted volume sales of butter. Many consumers therefore switched to alternative spreads, such as plant-based blends. Margarine, however, was not able to benefit from the declining sales of butter, as it is perceived to be lower quality. Over the forecast period this shift is set to continue, and volume sales of butt...

                                                                                                                Euromonitor International's Butter and Spreads in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

                                                                                                                Product coverage: Butter, Cooking Fats, Margarine and Spreads.

                                                                                                                Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                Why buy this report?
                                                                                                                * Get a detailed picture of the Butter and Spreads market;
                                                                                                                * Pinpoint growth sectors and identify factors driving change;
                                                                                                                * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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