BUTTER AND SPREADS IN ECUADOR

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Healthier Lifestyles Impacting Consumption

Butter and Margarine Are Used As Substitutes

Margarine Fortified With Calcium and Vitamins

Competitive Landscape

Unilever Andina

Aggressive Discounts and Product Promotions Are New Strategies

Private Label Gains in Relevance Among Butter

Category Data

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018

Table 2 Sales of Butter and Spreads by Category: Value 2013-2018

Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018

Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018

Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Executive Summary

Health and Wellness Awareness Influences All Packaged Food

Packaged Food Returning To Positive Growth

Top Players Defend Their Value Shares

Traditional Grocery Retailers Continue To Lead Distribution

Conservative Growth Expected for the Forecast Period

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The rising health concerns were restraining factors for volume growth of the category towards the end of the review period. The category is being affected by increasing consumer awareness of damage that fat can cause to health. This is why consumption in terms of volume continued to slowly decline. Trade press, consumer health coaches and the population in general are discussing healthier nutrition. This is particularly the case amongst higher socio economic levels, as education on healthier nut...

Euromonitor International's Butter and Spreads in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

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