BUTTER AND SPREADS IN CAMEROON

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Positive Growth Set To Be Based on Rising Incomes and Changing Eating Habits

Butter Expected To Continue Gaining Ground on Margarine and Spreads

Traditional Channels To Remain Dominant As Supermarkets Continues Gaining Ground

Competitive Landscape

International Companies Remain Dominant, With Groupe Lactalis the Outright Leader

Local Players Continue To Struggle To Compete With Their International Rivals

Packaging Remains Quite Basic, With Little Focus on Innovation

Category Data

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018

Table 2 Sales of Butter and Spreads by Category: Value 2013-2018

Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018

Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018

Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Records Strong Retail Value Growth

Rise of the Middle Class Fuels Sales of Economy and Standard Packaged Foods

A Mix of Domestic and International Players Characterise the Fragmented Packaged Food Market

Traditional Grocery Retailers Characterise Sales, Despite Rise of Modern Grocery Retailers

Packaged Food Set To Record Positive Growth Over the Forecast Period

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 22 Penetration of Private Label by Category: % Value 2013-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

During the forecast period, urbanisation and rising incomes are set to support positive growth in sales of butter and spreads. As spending power increases and consumers experience busier lifestyles, the consumption of convenient types of food that use butter, margarine and other types of spreads, notably sandwiches, is expected to continue rising. Many of Cameroon’s affluent urban middle class are increasingly interested in Western eating habits and this is likely to support rising demand across...

Euromonitor International's Butter and Spreads in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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