BREAKFAST CEREALS IN NEW ZEALAND

Euromonitor International

December 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Stable Value Growth Continues

Muesli and Granola Performs Well

Hot Cereals Slows Down

Competitive Landscape

Sanitarium Continues To Lead

Kellogg Holds Second Place

Uncle Tobys Driving Nestlé Performance

Category Data

Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018

Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018

Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018

Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Executive Summary

Three Key Trends in Packaged Food

Innovation Drives Value Growth

Private Label Refresh From Both Major Supermarket Chains

Supermarkets Maintain Their Stronghold

Future Economic Uncertainty Clouds Performance Forecasts

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Value growth observed in breakfast cereals in 2018 was consistent with what was seen in 2017, as well as being in line with the review period value CAGR. Brands in breakfast cereals continued to focus on incorporating the use of superfoods into new products while also moving away from sugar, with consumers increasingly demanding lower levels of refined sugar in their products. Hot cereals and muesli and granola have fared well, due to their natural alignment with health and wellness trends, whic...

Euromonitor International's Breakfast Cereals in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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