BREAKFAST CEREALS IN HONG KONG, CHINA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

More Players in Muesli and Granola

Wider Distribution and More Variety of Breakfast Cereals

Competitive Landscape

PepsiCo Inc (quaker) Rolled Out Oatmeal Novelty

Kellogg Co (kellogg's) Diversifies Breakfast Cereals Product Range

Dah Cheong Hong Ltd (cheer) Entered Rice Cereals

Category Data

Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018

Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018

Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018

Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Registers Consistent Growth in 2018

Convenience and On-the-go Eating Remain Major Trends

International Brands Remain Unchallenged at the Top of Packaged Food

Internet Retailing Becomes More Important Due To Demand for Niche Products

the Health and Wellness Trend Set To Be A Strong Influence Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Muesli and granola are rich in nutritional value and offer a mixture of different kinds of grains, fruits, nuts and seeds. Their high dietary fibre content, taste and crispy texture make them a favourite choice for consumers in recent years. In Hong Kong, consumers usually mix muesli with milk, soya milk or yoghurt. Whereas for granola, consumers treat it as a snack item, consuming it alone without the need for soaking before serving. Foodservice operators such as Starbucks and Pret-A-Manger off...

Euromonitor International's Breakfast Cereals in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.