BREAKFAST CEREALS IN GREECE

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Health and Wellness Trend Boosting Breakfast Cereals

Prices Continue To Rise, Despite Promotional Campaigns

Home Baking - Threat Or Growth Driver?

Competitive Landscape

Nestlé Hellas Leads Sales

Introflex Gains Sales Share

Private Label Sales Increase in 2018

Category Data

Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018

Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018

Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018

Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Executive Summary

Sales of Packaged Food Increase Due To Improving Economic Scenario

Healthier Ingredients Shape Packaged Food Consumption Patterns

Packaged Food Is Becoming More Fragmented

Sklavenitis' Reopening of Former Carrefour Outlets Leads To Changes in Distribution

Value Growth Hindered by Low Consumer Confidence

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 22 Penetration of Private Label by Category: % Value 2013-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Breakfast has never been a key meal in Greece, thus hindering growth in breakfast cereals. Furthermore, Greeks who eat breakfast typically opt for snacks that can be eaten on the go. Changing nutritional habits as a result of the thriving healthy living trend in Greece have helped boost breakfast cereal sales, especially hot cereals and muesli and granola.

Euromonitor International's Breakfast Cereals in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.