BREAKFAST CEREALS IN BELGIUM

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Health Trend Boosts Adult Breakfast Cereals Sales

War Against Sugar in Children's Breakfast Cereals

Consumers Demanding Organic Breakfast Cereals

Competitive Landscape

Private Label Benefiting Most From Growth

Many New Launches in Muesli and Granola

Hot Cereals Being Made Attractive by Quaker Oats

Category Data

Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018

Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018

Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018

Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Table 12 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 13 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Executive Summary

Competition From Unpackaged Food

Volume Sales Under Pressure, But Value Sales Boosted by Demand for Quality

Private Label Growth Halted by Aggressive Competition From Leading Brands

Denser Competitive Retail Landscape Also Impacts Packaged Food Manufacturers

Difficult Environment for Packaged Food

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 18 Sales of Packaged Food by Category: Volume 2013-2018

Table 19 Sales of Packaged Food by Category: Value 2013-2018

Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 25 Penetration of Private Label by Category: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format: % Value 2013-2018

Table 27 Distribution of Packaged Food by Format and Category: % Value 2018

Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

With health awareness rising among more and more Belgians, breakfast cereal consumption is increasing. Many adults perceive family breakfast cereals, coupled with fruits and/or dairy products, as the healthiest alternative to bread. Muesli and granola is benefitting the most from this health trend. Indeed, the natural image of muesli and granola is bringing new health conscious consumers to the area. In that sense, muesli and granola is recording organic growth, with an increasing number of cons...

Euromonitor International's Breakfast Cereals in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.