Table of Contents

Report scope

Executive summary

Brazil in the global and regional context

Brazil in the global and Latin America prepared meals sector

Brazil compared to other leading countries in the Latin America

Per capita consumption and expenditure - Brazil compared to the Latin America and global levels

Sector analysis - prepared meals

Country snapshot - prepared meals sector in Brazil

Value and volume analysis - prepared meals sector in Brazil

Degree of trading up/down in the Brazilian prepared meals sector

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: meal kits

Segment analysis (in value terms): meal kits

Segment analysis (in volume terms): meal kits

Category analysis: pizza

Segment analysis (in value terms): pizza

Segment analysis (in volume terms): pizza

Category analysis: ready meals

Segment analysis (in value terms): ready meals

Segment analysis (in volume terms): ready meals

Distribution analysis

Distribution channel share analysis: prepared meals

Distribution channel share analysis by category

Competitive landscape

Leading companies in the sector (in value and volume terms) in the prepared meals sector, 2018

Top 5 companies share by brand (in value terms and volume terms) in the prepared meals sector, 2018

Brand shares of top five companies (in value terms and volume terms) by category, 2018

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Health & wellness

Health & wellness trend analysis

Health & wellness market analysis by product attribute

Health & wellness market analysis by consumer benefit

Category comparison - with health & wellness and without health & wellness claims

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

Brazil Prepared Meals

Summary

The Brazilian prepared meals sector is led by the ‘ready meals’ category in both value and volume terms, while the pizza category is also expected to register fastest value and volume growth during 2018-2023. Hypermarkets and supermarkets is the leading channel for the distribution of prepared meals products in the country. Rigid plastics are the most commonly used pack material in the sector. BRF S.A, JBS S.A and Dr. August Oetkar Kg are the top three companies in the Brazilian prepared meals sector.

GlobalData’s Country Profile report on the Prepared Meals sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

Scope

- The Brazil prepared meals sector is expected to grow at a 4.2% CAGR. Pizza is the fastest growing category. Hypermarkets and supermarkets accounted for the highest distribution. Kids and baby consumers accounted for the highest consumption. Rigid plastics was most common packaging material

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.