Bleach in Ukraine
BLEACH IN UKRAINE
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Ukrainians Continue To Reject Bleach on Behalf of Other Home Care
Consumers Start Using Bleach for Tasks Other Than Laundry
Limited Demand for Mid- and High-end Price Segments
Competitive Landscape
Ukrainians Brands Dominate Sales
Private Label Gains in Popularity
Dniproazot Pat Records Fastest Value Growth
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Economic Improvement Stimulates Value Growth of Home Care
Concentrated and Specialised Home Care Attracts Consumers
Competition Between Two Leading Companies Increases
New Product Types Appear
Home Care Predicted To Improve
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Most Ukrainians consider bleach too unsafe to use in the home. Instead of using bleach, they are therefore switching to gentler solutions. Moreover, caused by the lack of marketing campaigns supporting sales, bleach continued to decline in both retail volume and current value terms in 2018.
Euromonitor International's Bleach in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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