BLEACH IN AUSTRALIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Value Decline in Bleach Continues in 2018

Health Concerns Prevent Growth

Competitive Landscape

Pental Products Continues To Lead Despite the Overall Decline in Bleach

Marketing Initiatives To Attract Younger Consumers

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Executive Summary

Home Care Registers Another Year of Value Growth

Consumer Demand for Sustainable Home Care Products Continues To Grow

Price Discounting Hinders Value Growth in Home Care

Product Efficacy Remains A Key Factor in Consumers' Decisions

Home Care Is Set To Experience A Marginal Constant Value Decline

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, bleach continued to experience a decline in current value terms. Value sales of bleach continued to contract due to falling volume sales, strong price competition within bleach, driven by private label lines, and the lower prices of alternative products, such as multipurpose cleaners and home disinfectants. The price competition within the category, however, did not prompt consumers to purchase more bleach.

Euromonitor International's Bleach in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.