BLEACH IN ALGERIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Bleach Is Expected To Record A Positive Performance During the Forecast Period

Growth Is Expected To Be Hindered by the Economic Crisis

New Launches Are Projected in Bleach During the Forecast Period

Competitive Landscape

Bleach Remains Fragmented in the Algerian Market

Henkel Algérie Leads Bleach Thanks To the Success of Its Flagship Brand Bref

Domestic Production Is Increasingly Gaining Ground in Bleach

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Executive Summary

Growing Consumer Awareness and Urbanisation Sustain Growth in Home Care

Consumers Seek Value for Money in Home Care

Foreign Manufacturers Lead, But Domestic Players Gain Ground

Independent Small Grocers Dominates, But Modern Retailers Show Greater Potential

Value Growth Is Expected Over the Forecast Period

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Distribution of Home Care by Format: % Value 2013-2018

Table 13 Distribution of Home Care by Format and Category: % Value 2018

Table 14 Forecast Sales of Home Care by Category: Value 2018-2023

Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

With an increase expected in the growth in the number of households in Algeria, driven by the government’s housing plan, the value growth of bleach is expected to rise over the forecast period. Bleach does not yet have the image of an unhealthy, chemical-based product, which is unlikely to make consumers reluctant to purchase bleach, or limit its growth potential.

Euromonitor International's Bleach in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.