BLEACH IN THE UNITED ARAB EMIRATES

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Bleach To Remain Stagnant

Innovation in Packaging Will Drive Consumer Interest

Promotions Drive Growth

Competitive Landscape

Clorox Remains Dominant Brand

Private Label Remains Significant

New Products Focus on Formulations and Technology

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Executive Summary

Home Care Marginally Recovers

Introduction of Vat and Consumer Behaviour

Private Label Preference Grows

New Product Development Relies on Packaging

Innovation To Shape Home Care

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Distribution of Home Care by Format: % Value 2013-2018

Table 13 Distribution of Home Care by Format and Category: % Value 2018

Table 14 Forecast Sales of Home Care by Category: Value 2018-2023

Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Over the review period, bleach recorded several years of decline in retail volume terms as awareness of specialist products was set to increase and the dependence on bleach for cleaning toilets and surfaces began to fade. However, the category recovered when players invested heavily in innovation to revive demand. In 2018, bleach witnessed continuous innovations in the form of new thicker formulations and gel, along with new fragrances, packaging, and sizes, which enabled bleach to reflect posit...

Euromonitor International's Bleach in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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