BLEACH IN NIGERIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Multi-purpose Use of Bleach Supports Growth

Bleach Remains An Effective Disinfectant

Bulk Buying Versus Sachets Based on Consumer Preferences

Competitive Landscape

Consumers Willing To Trade Down To Cheaper Alternatives

A Domestic Player Leads Bleach in Nigeria

Forecast Period Looking Positive for Domestic Players

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Executive Summary

Increase in the Urban, Youth and Middle-class Populations Drives Growth of Home Care

Localised Service Approach A Trademark of the Nigerian Market

Domestic and International Brands Perform Well Despite Limited Consumer Disposable Incomes

New Product Developments

A Number of Challenges May Hamper Growth, While Technological Advances Bode Well for Home Care

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Distribution of Home Care by Format: % Value 2013-2018

Table 13 Distribution of Home Care by Format and Category: % Value 2018

Table 14 Forecast Sales of Home Care by Category: Value 2018-2023

Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Bleach remains an extremely popular product across the continent due to its multi-purpose functionality and Nigerians are no exception in embracing the wide usage of this product. It is commonly used for washing clothes to whiten them and to remove stains, in the bathroom to clean toilets or for mopping and shining floors and showers or bathtubs. In addition, it is also used as a disinfectant for surface care. The wide possibilities of use for bleach continue to benefit consumers also because of...

Euromonitor International's Bleach in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.