BLEACH IN GUATEMALA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Economy Brands With Lower Unit Prices Drive Volume Sales

Bleach Is Used As A Multi-purpose Cleaner and Disinfectant

Competitive Landscape

Magia Blanca Leads Bleach in Guatemala

Technology Allows Different Kind of Marketing

Domestic Brands Dominate Bleach Category

Category Data

Table 1 Sales of Bleach: Value 2013-2018

Table 2 Sales of Bleach: % Value Growth 2013-2018

Table 3 NBO Company Shares of Bleach: % Value 2014-2018

Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

Table 5 Forecast Sales of Bleach: Value 2018-2023

Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

Guatemala is a country where a high percentage of the population lives in poverty and consumers have low disposable income. This makes consumers extremely price sensitive and show little loyalty to any brand, as they easily switch to the most affordable brand. Growth of economy brands, such as Max Blanko (Alianza Mayorista SA), is lowering the unit price of bleach, and creating much stronger growth in volume sales, compared to growth in retail value terms. Bleach is considered a mature product,...

Euromonitor International's Bleach in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.