BAKED GOODS IN NEW ZEALAND

Euromonitor International

December 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Volume Growth Driving Value Sales Growth

Supermarket Pricing Placing Strain on Growth in Packaged Leavened Bread

Craft Trends Beginning To Influence Baked Goods

Competitive Landscape

Goodman Fielder Continues To Lead

George Weston Foods Holds Second Place

Private Label Share Increases, But Pressure Felt by Suppliers

Category Data

Table 1 Sales of Baked Goods by Category: Volume 2013-2018

Table 2 Sales of Baked Goods by Category: Value 2013-2018

Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 5 Sales of Pastries by Type: % Value 2013-2018

Table 6 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 7 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 8 Distribution of Baked Goods by Format: % Value 2013-2018

Table 9 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 10 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Executive Summary

Three Key Trends in Packaged Food

Innovation Drives Value Growth

Private Label Refresh From Both Major Supermarket Chains

Supermarkets Maintain Their Stronghold

Future Economic Uncertainty Clouds Performance Forecasts

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Value sales growth within baked goods in 2018 was greater than both the value growth observed in 2017, as well as the review period CAGR, and while increasing premiumisation trends helped drive this, increasing price competition in supermarkets countered this somewhat. However, value growth in 2018 highlighted increasing per capita consumption within baked goods in 2018 as the key driver behind the growth. Increasing levels of new product development activity, particularly from the major players...

Euromonitor International's Baked Goods in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.