BAKED GOODS IN MACEDONIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Growing Demand for Healthier Baked Goods

Bread Matures, While Home Baking Prevents Category From Higher Growth

Flat Bread Rapidly Grows Due To Influence From Other Cuisines

Competitive Landscape

Elbisco Ae Leads Baked Goods in 2018

Artisanal Ranks Second

Baked Goods Is A Highly Fragmented Category

Category Data

Table 1 Sales of Baked Goods by Category: Volume 2013-2018

Table 2 Sales of Baked Goods by Category: Value 2013-2018

Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 6 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 7 Distribution of Baked Goods by Format: % Value 2013-2018

Table 8 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 9 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Continues To Record Stable Growth in 2018

Health, Wellness and Convenience Are the Major Trends Impacting Packaged Food

All Top Five Leaders in Packaged Food Are Domestic Companies

Traditional Grocers Dominate But Modern Grocers Increase Their Share

Focus on Innovation and Convenience To Be the Driving Forces of Future Growth

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 22 Penetration of Private Label by Category: % Value 2013-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, the growing demand for healthy wholegrain bread and baked goods in general, continued. This increased demand helped shaped the entire category, which increasingly witnessed key new launches offering greater specific value and wholegrain baked goods. Driven by the health and wellness trends, local volume demand for baked goods with higher nutritional value also continued to grow. While traditionally, a loaf of ordinary “white” bread was the standard in Macedonia, a high percentage of val...

Euromonitor International's Baked Goods in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.