BAKED GOODS IN KENYA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Packaged Leavened Bread Drives Growth

Unpackaged Leavened Bread Is Popular Among Middle-income Households

Mini Bakeries (nrb) Ltd Maintains Its Lead

Competitive Landscape

Supermarkets Are Increasingly Opening In-store Bakeries

Increasing Number of Shopping Centres Encourages Specialist Bakery Stores

Kiosks in Residential Areas Erode Volume Sales in Modern Retailing Chains

Category Data

Table 1 Sales of Baked Goods by Category: Volume 2013-2018

Table 2 Sales of Baked Goods by Category: Value 2013-2018

Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 6 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 7 Distribution of Baked Goods by Format: % Value 2013-2018

Table 8 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 9 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Executive Summary

Growth of Packaged Food Remains Healthy in 2018

Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication

Government Supports Local Manufacturers With Its Big Four Agenda

Modern Retailing Continues To Gain Ground in 2018

Strong Performance Expected Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Since the government lifted the tax on bread, maize and wheat in 2017 to ease the pressure of inflation, packaged bread has continued to see growth due to bakers passing the tax relief on to consumers. However, this reduction in costs has not been passed down fully to consumers as some millers say that despite obtaining cheap local wheat from farmers it does not make quality bread. Therefore, they are prompted to blend Kenyan-grown grains with imports. Despite this, packaged leavened bread makes...

Euromonitor International's Baked Goods in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.