BAKED GOODS IN HUNGARY

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

New Regulations Intend To Raise Product Quality

Prices Rise Across Baked Goods

Frozen Baked Goods Combines Convenience and Indulgence

Competitive Landscape

Baked Goods Continues To See Fierce Competition

Omega-bázis Launches Free From Gluten Bread Under Aby's

Private Label Producers Benefit From the Demand for Healthier Products

Category Data

Table 1 Sales of Baked Goods by Category: Volume 2013-2018

Table 2 Sales of Baked Goods by Category: Value 2013-2018

Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 5 Sales of Pastries by Type: % Value 2013-2018

Table 6 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 7 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 8 Distribution of Baked Goods by Format: % Value 2013-2018

Table 9 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 10 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Executive Summary

Consumer Willingness To Spend More and Innovation Boost Packaged Food

Consumers More Conscious of Quality and Ingredients

Competition Remains Intense, With Domestic Players Enjoying Support From the Government

Distribution Channels Focus on Improving Consumer Loyalty and Environmental Issues

Growth of Packaged Food Sales Likely To Slow Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Bread, the largest category within baked goods, has seen changes to regulations aimed at improving the quality of products. As a result, the minimum rye content of rye bread has been raised to 60%. The changes have also affected products made from corn flour, spelt and graham flour, as well as wholemeal bread. Producers of unpackaged bread have also been obliged to inform consumers of the content of products, such as fat, salt, carbohydrates, etc. The permitted salt content was reduced to 1.5-2.

Euromonitor International's Baked Goods in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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