BAKED GOODS IN GERMANY

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

A Very Mature and Saturated Category Lacking Growth Opportunities

Unpackaged Flat Bread Sees Good Growth, But From A Very Low Base

Development of Frozen Baked Goods Driven by Both Supply and Demand Sides

Competitive Landscape

Overall Shares in Baked Goods Stable in Germany

Category Characterised by Production Relatively Close To the Point of Sale

Ancient Grains Help To Drive Sales, With A Focus on Innovation and New Launches

Category Data

Table 1 Sales of Baked Goods by Category: Volume 2013-2018

Table 2 Sales of Baked Goods by Category: Value 2013-2018

Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 5 Sales of Pastries by Type: % Value 2013-2018

Table 6 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 7 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 8 Distribution of Baked Goods by Format: % Value 2013-2018

Table 9 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 10 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Continues To Perform Well in 2018

Higher Consumer Confidence Promotes Interest in Added-value Products

Strong Competition, With A Wide Range of Different Players

Modern Grocery Retailers Continue To Dominate Distribution

Further Low Annual Growth Expected

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Baked goods in Germany continues to be characterised by a very high level of maturity and saturation, which is illustrated by the considerable volume of products purchased and consumed, leading to high per capita consumption of baked goods. Consequently, only slight growth in sales in both volume and value terms is expected over the forecast period. Any growth achieved is likely to derive from less mature and saturated niche areas, such as unpackaged flat bread and frozen baked goods.

Euromonitor International's Baked Goods in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.