BAKED GOODS IN DENMARK

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Free From Gluten Baked Goods Faces Negative Media Coverage

Transformation of Leavened Bread Consumption Continues in 2018

Decrease in Home Baking Creates Space for Cakes and Pastries

Competitive Landscape

Supermarket Bakeries Continue To Gain Popularity

Competition Likely To Speed Up in Free From Gluten Categories

Dr Oetker Danmark A/S Remains the Dominant Player in Dessert Mixes

Category Data

Table 1 Sales of Baked Goods by Category: Volume 2013-2018

Table 2 Sales of Baked Goods by Category: Value 2013-2018

Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 5 Sales of Pastries by Type: % Value 2013-2018

Table 6 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 7 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 8 Distribution of Baked Goods by Format: % Value 2013-2018

Table 9 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 10 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Executive Summary

Stable Growth in Packaged Food

the Convenience Trend Transforms Consumption Patterns

Competitive Market With Successful Local Players

Shopping List Apps Revolutionise Grocery Planning

Increasingly Hectic Lifestyles Drive Growth of Convenient Products

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Free from gluten products in Denmark have slowly gained popularity. Growth was steady during the review period due to consumers’ increasing self-awareness and care over what they eat. If people experience stomach pain, they may start to avoid gluten without being diagnosed by a doctor. In 2017, out of the small share of the population who avoided gluten, only a fraction of them were actually allergic to it. However, in 2018, the gluten-free diet started to attract negative media coverage, connec...

Euromonitor International's Baked Goods in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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